#asdanet @asdanet running an “ideal” chapter james kolstad, marquette ‘15, chair, leadership...

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Running an “Ideal” Chapter

James Kolstad, Marquette ‘15, chair, Leadership Development Work GroupDanielle Bauer, CAE, director of membership, ASDA

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And the Gold Crown Award for Ideal Chapter goes to…

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Gold Crown Awards• Chapter Achievements

* No application necessary

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Gold Crown Awards• Media

* No application necessary

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Planning Ahead

• Review the application• Sit down with your committee chairs• Brainstorm• Give autonomy to be creative• Use the application as your strategic

plan• Work as a team – no overlap

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Membership & Communications• High # of members recruited and/or

involved in chapter• Engage other students – AS/IDP and

predentals• Utilize variety of communication tools– Emails, Facebook, Twitter, posters, website

• Contribute to national communications• Brand your chapter

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Advocacy• Get your entire chapter involved• Get involved at local and state levels• Encourage leadership roles• Organize fun events• Collaborate with other organizations

on campus• Encourage use of Engage

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Activities

• Community service• Mentoring• Orientation events• Have fun and be creative• Fundraising

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Fundraising

• Be creative• Predental event• Vendor fair• Special events• Grants - free money• Cost saving measures

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Predental Involvement

• Give predentals an incentive to join• Organize a predental event• Visit and interact with local

predental clubs/societies• Mentor and write for local newsletter• Encourage national ASDA

involvement

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Ethics

• Work with SPEA chapter• ADA ethics video contest• Professionalism/ethics

seminar series and L&L presentations

• ASDA Code of Ethics• Share ASDA White Paper

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Newsletter Design

• Well-branded• Nameplate uses ASDA

logo• Use of photos & graphics• Good typography – clear & eye-catching

• Visually organized

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Newsletter Content• Exceptional writing & research• Timely articles• Variety of topics• Quality content (not just event

recaps)• Variety of authors• Useful info (calendars,

deadlines, clinic quiz)• Well-edited

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Website Design• Accessibility– Compatible with different

browsers?– How long are load times?

• Navigation– Are there broken links?

• Aesthetics– Include ASDA branding

• Creativity

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Website Content• Purpose–Mission statement?– Reason to return?

• Interactivity– Social media– Forums, chats, etc.

• Quality of information– Balanced content

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Social Media

• Original content• Contests• Viral posts• Multiple channels • Facebook, Twitter,

Instagram, YouTube, etc.

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Application Tips

• Start early• Designate team/committee to the

award• Read instructions thoroughly• Look at gallery of previous winners• Use stats, photos, samples• Appearance matters

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Gold Crown Awards• Deadline: Jan. 5, 2015• www.ASDAnet.org/awards/gc• Upload application to FTP site • Separate applications for Chapter Achievements and Media

• Ideal Award Committee review process

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• Highlight new vs. continuing

• Use of bullets and bold font

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• Too long• Not aesthetic to

the eye• Significant

accomplishments don’t stand out

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• Highlight new • Include specific

data• Easy to read

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• Didn’t follow instructions

• Category goes to 2 pages

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2014 Ideal Winner

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2015 Ideal Winner

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Contacts

•James Kolstado James.Kolstad@Marquette.edu

•Danielle Bauer o Danielle@ASDAnet.org