(as a nordic startup) - why berlin?
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VIDARANDERSEN.COM
WHY BERLIN?NORDIC BUSINESS EVENT - MARCH 27TH 2014
LOWER EAST LAB, BERLIN
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HI! I’M VIDAR ANDERSEN• NORWEGIAN LIVING IN COLOGNE, DE
FOR LAST 9 YEARS
• 17+ YEARS PROFESSIONAL EXPERIENCE CREATING ENTERPRISE SOFTWARE FOR F500 AND GOS
• STARTUP FOUNDER & ENTREPRENEUR (HITS & MISSES)
• CORPORATE ENTREPRENEURSHIP CONSULTANT TO F100 CORPORATIONS WITH ANDERSENDIERICK.COM
• EDUCATOR (NEXT INSTRUCTOR, UNIVERSITY LECTURER ON STARTUP ENTREPRENEURSHIP & LEAN LAUNCHPAD INSTRUCTOR, EXIST COACH)
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SOME WHO I’VE WORKED WITH
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SOME OF WHAT I’VE FOUNDED
Gauss The People Magnet
OneSec
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I’VE BEEN AROUND
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LEAN LAUNCHPAD EDUCATORS JUNE 2013 @ STANFORD UNIVERSITY
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LET’S CONNECT//BLACKTAR@GMAIL.COM
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WHY GERMANY?FIRST THINGS FIRST
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WHY GERMANY?• EXCELLENT INFRASTRUCTURE
• EXCELLENT ECONOMIC & POLITICAL STABILITY
• EXCELLENT HIGHER EDUCATION & RESEARCH UNIVERSITIES
• ENTREPRENEURIAL - 5 MILLION SELF-EMPLOYED + LARGEST NUMBER OF “HIDDEN CHAMPIONS” 1.300 + 33 F100
• THE ENGINE AND THE LARGEST OF THE EUROPEAN ECONOMY & POSITIVE GROWTH
• LARGEST SINGLE MARKET IN EUROPE
• IN THE PHYSICAL CENTER OF EUROPE
• FREE FLOW OF QUALIFIED TALENT - ESPECIALLY YOUNG & CEE DEMOGRAPHY
• 33 OF GLOBAL FORTUNE 100 ARE HEADQUARTERED HERE
• COMPATIBLE CULTURE & RELATED LANGUAGE
• NORDICS ARE HELD IN HIGH REGARD RIGHT OFF-THE-BAT (UNFAIR ADVANTAGE)
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DEUTSCHE TELEKOM, DEUTSCHE POST DHL, LUFTHANSA, BAYER, E.ON, METRO, FRANZ HANIEL, RWE, THYSSENKRUPP, BERTELSMANN, VOLKSWAGEN, DAIMLER, ALLIANZ, SIEMENS, BASF, BMW, MUNICH RE GROUP, DEUTSCHE BANK, ROBERT BOSCH, LANDESBANK BADEN-WÜRTTEMBERG, DEUTSCHE BAHN, CONTINENTAL, HERAEUS HOLDING, DZ BANK, EDEKA ZENTRALE, PHOENIX PHARMAHANDEL, COMMERZBANK, ENERGIE BADEN-WUERTTEMBERG, TUI, MARQUARD & BAHLS, FRESENIUS, KFW BANKENGRUPPE
33 GLOBAL F100
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1.300 GERMANHIDDEN CHAMPIONS
• RELATIVELY SMALL BUT HIGHLY SUCCESSFUL AND MOSTLY UNKNOWN COMPANIES
• NUMBER ONE, TWO, OR THREE IN THE GLOBAL MARKET, OR NUMBER ONE ON THE COMPANY'S CONTINENT, DETERMINED BY MARKET SHARE.
• LOW LEVEL OF PUBLIC AWARENESS.
• REVENUE BELOW $4 BILLION
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WHAT MAKES UP A SUCCESSFUL
STARTUP CLUSTER?A MODEL
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WHY BERLIN?AND NOT LONDON, AMSTERDAM, PARIS OR COLOGNE?
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“ARM, ABER SEXY”
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http://www.flickr.com/photos/sorosh/682495857/
- BERLIN MAYOR KLAUS WOWEREIT
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WHY BERLIN?• LOCATION - NATURAL & TRADITIONAL BEACH HEAD FOR NORDICS
• ACCESS TO EMBASSIES AND TRADE ORGANIZATIONS
• ACCESS TO STILL RELATIVELY CHEAP OFFICE SPACE
• ACCESS TO NATIONAL AND INTERNATIONAL VENTURE CAPITAL
• ACCESS TO YOUNG TALENT, INTERNATIONAL QUALIFIED WORK FORCE
• ACCESS TO EXCELLENT RESEARCH UNIVERSITIES & ENTITIES
• ACCESS TO NATIONAL AND INTERNATIONAL CORPORATIONS & ORGS
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WHY BERLIN?
• ENTREPRENEURIAL - 44.228 COMPANIES FOUNDED IN BERLIN 2012
• 2.500 TECH STARTUPS IN BERLIN
• HIGHEST NUMBER OF NEW COMPANIES FOUNDED PER CAPITA
• GROWTH RATE HIGHEST IN GERMANY - 15.3% VS 9% AVERAGE
• 44% OF ALL NEW ENTREPRENEURS IN BERLIN ARE *NOT* GERMAN
• POVERTY == OPPORTUNITY
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3 TOP UNIVERSITIES
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HOW TO MAKE MONEY IN A POOR CITY?
“BERLIN IST ARM, ABER SEXY”
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POOR IS RELATIVE
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http://www.flickr.com/photos/la-citta-vita/5853024104/
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• POVERTY == RELATIVE
• POVERTY == OPPORTUNITY
• INFLUX OF YOUNG HUNGRY EDUCATED PEOPLE
• STRONG ECONOMIC GROWTH
• CHEAP LIVING COSTS / STRONG PURCHASING POWER
• ACCESS TO HOUSING & OFFICE SPACE
• ACCESS TO RISK CAPITAL
• HIGH TEMPO OF NEW COMPANIES == MORE EXPERIMENTS, EXPERIENCE, EXITS
• SCANDINAVIAN PURCHASE POWER == LEVERAGE
• THERE HAS BEEN NO BETTER TIME IN HISTORY THAN NOW
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GERMANY VS
STARTUP ENTREPRENEURSHIP
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http://www.flickr.com/photos/darkismus/4179809968/
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GERMANY VS STARTUP E15P• RISK-AVERSE
• SALARY VS EQUITY
• FAILURE IS FAILURE VS FAILURE IS EXPERIENCE & GROWTH
• BANKRUPTCY PENALIZED AND STIGMATIZED
• COPYCAT-ISM (COPY PROVEN BUSINESS MODELS, DON’T FIND NEW)
• ECOMMERCE / BRICK & MORTAR / SERVICE FOCUS (TANGIBLE)
• SCALABLE CONSUMER TECH / SOCIAL NOT STRONG POINT (INEXPERIENCE)
• INEXPERIENCED NATIONAL VENTURE CAPITAL COMPARED TO US
• TOO FEW EXITS TO DATE TO ENABLE SIGNIFICANT RISK-FRIENDLY ANGELS
• BUSINESS EDUCATION LAGGING, TOO THEORETICAL, NO STARTUP RELEVANCE
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HOWEVER:
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BERLIN != GERMANY
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http://www.flickr.com/photos/frattel/8313013726/
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• “THE FUTURE IS ALREADY HERE, IT’S JUST NOT EVENLY DISTRIBUTED” - WILLIAM GIBSON
• BERLIN != GERMANY (ON AVERAGE)
• (GERMANY != GERMANY - BUT THAT’S A LONGER COMPLICATED STORY)
• MOST STARTUPS FOUNDED PER CAPITA
• MOST RISK CAPITAL AVAILABLE
• MOST INTERNATIONAL YOUNG TALENT AVAILABLE
• INTERNATIONAL TIER-1 VCS ALREADY IN TOWN
• CHANGING CULTURE STILL VERY MUCH A WORK IN PROGRESS BUT BERLIN CLEARLY LEADING THE WAY
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SO… IS BERLIN THE NEW
SILICON VALLEY?
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PLZ?
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NO
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BER - THE NEW SILICON VALLEY?• TEL-AVIV IS LEADING THE RACE FOR THAT TITLE, IF ANY
• STARTUP GENOME RANKS BERLIN #15 WORLD WIDE
• IN EUROPE IT’S ABOUT CITY + CITY - NOT CITY VS CITY
• IN EUROPE IT’S ABOUT CLUSTERS - NOT A SINGLE AREA
• NO LOCATION IN EUROPE WILL EVER GET THE SAME AMOUNT OF SEED FUNDING THAT SILICON VALLEY RECEIVED FROM THE GOVERNMENT (GAZILLIONS)
• AND LET’S FACE IT - IT’S A HIGHLY IRRELEVANT QUESTION
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CHANGING ENTREPRENEURIAL CULTURE AND ACQUIRING THE NECESSARY SKILLS & EXPERIENCE IS STILL VERY MUCH A WORK IN PROGRESS IN EUROPE
BUT BERLIN IS CLEARLY LEADING THE WAY BY SCALE AND TEMPO
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Q & A
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