arts council england: digital opportunity and ambition by alison clark-jenkins

Digital Opportunity 2008-2011 AmbITion Roadshow, 3 March 2009

Image from Datarama event, organised by The Polytechnic, Tyneside Cinema, February 2009 Credit: Kevin Gibson

Alison Clark-Jenkins

Director, Arts & Development

Arts Council England, North East

Great art for everyone

Digital opportunities

Aim: To increase the number of people accessing and engaging in the arts, increase the uptake of new digital technologies for artistic and business growth, embed the arts within the new Public Service Broadcasting/Content ecology and to conduct a three-year programme of research.

Delivery: Through three strands, each containing A number of projects alongside regional initiatives.

1.Research and development

Regional projects

Digital research

Knowledge transfer and innovation

2. Building digital

capacity

3. New opportunities for

Public Service arts media

New Creative Media

Industries development

Re-develop ACE on-line

presence Increase access to arts and ACE

archives

ACE Staff training

& development

Document & promote

good practice

New Public Service media

partnerships

ACE ICT, business

processes &IP

Support RFO capacity

Advocacy w/in policy reviews

BBC C.4

1. Research, learning and policy development

•  3 year programme of research to examine:

•  How the public engage with and perceive the arts •  How digital technology is transforming artistic practice •  Implications for content creation, distribution and ownership •  External environment •  Partnerships with other sectors

2. Building digital capacity

•  Skills and development •  Networks and partnerships •  Technology and infrastructure •  Innovation and artistic practice

3. Public Service Content Economy

•  Building partnerships with broadcasters to build the market for arts content and encourage digital innovation www.4ip.org.uk www.bbc.co.uk/madeinengland

•  Advocacy for the arts in national media policy reviews and debates

Forthcoming events:

•  Clicks or Mortar, Tyneside Cinema - 6 March www.thepixelpalace.org

•  re:boot re:place, Sage Gateshead - 30 March http://rebootreplace.btween.co.uk/