art under pressure style guide
Post on 22-Mar-2016
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1
Wh
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Table of Contents
05 Who Are We?
07 Our Logo
09 Logo Usage
11 Color Usage
13 Color Application
15 Color Palette
19 What not to do
21 Typefaces
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Art Under Pressure is a one stop shop for local music, apparel, skateboarding, custom graphics, and graffiti supplies.
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Servicemark Rules
The Art Under Pressure logo, including its design elements, colors, and tagline, are servicemarks owned by Art Under Pressure. The logo may only be used in accordance with this Style Guide. Never alter the logo in any way. The electronic logo files available that are supplied by Art Under
Pressure are the only files that should be used.
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Art Under Pressure Logo
The Art Under Pressure logo is a founda-tional component of our brand. It has been designed to rep resen t the momentum and idea l s o f our company, make us highly recognizable, and differentiate us in a com-petit ive marketplace. When used with care, our logo and accompanying elements becomes a powerful tool for building and maintaining equity in the Art Under Pressure.
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go
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Clear Space
Unless otherwise prescribed, the logo should be surrounded by an area of white space equal to at least half X-height units. The X-height is defined as a square whose sides are the same length as the height of the “sprayed arrow and organization’s name”in the brand logo.
X
X
X
X
X
Minimum Acceptable UsageThe minimum size of the logo is 2mm.
2mm
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Black and White
White Background
Solid Background
Color Usage
White Background
Co
lor
Ap
pli
cati
on
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Color Variations
Only these logo combinations are permitted. Do not create your own variations.
Always reproduce them from approved artwork.
Color Applications For Logo
Appropriate use of the logo is the most important part of mantaining the Art Under
Pressure brand. The Consistency of its appearance is critical to communicating the
principles and overall strenght of the brand.
Solid Background
Co
lor
Pa
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Color Palette
CMYK: To ensure correct color reproduct ion use for four color pr int ing.
PMS: Pr imari ly for logo color matching and two color pr int ing. PMS Colors are standard colors
w i th the major i ty o f pr in ters a round the wor ld . RGB/HEX: Used for web and screen appl icat ions, th i s i nc ludes PowerPo in t p resen ta t ions . RGB/HEX colors wi l l not reproduce the correct colors i f pr inted profess ional , therefore they are not to be used for pr inted mater ia ls . Your screen my convert the colors di f ferent ly depending on specif ic sett ings and cal ibrat ion. HEX values are standard on the web.
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20/0/91/0
0/79/100/0
0/95/0/0
207/218/32
230/68/22
224/0/128
d6e03d 396
f15c22 7578
ed1c91 233
CMYK
CMYK
CMYK
RBG
RBG
RBG
HEX # Pantone
HEX # Pantone
HEX # Pantone
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Wh
at
no
t to
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Unacceptable Logo Usage
Our logo is a costumed designed artwork. With this in mind the proportions and positioning of each element in our logo configurations are important to uphold. Never alter the logo in any way. Here is a list of common mistakes to make it easy to avoid misrepresentation:
Art Under Pressure
Do not use any other typeface.
Do not display the logo on an angle.
Do not abreviate the name of organization.
A.U.P.
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Do not use pastel colors in the logo or background.
Do not strech or distort the logo in any way.
Do not use use different colors for both name and logo.
Do not use any foreign objects as part of the logo.
Typ
efa
ces
Avenir (L ight)
ABCDEFGHIJLMNOPQRSTUVWXYZ
abcdefgh i j k lmnopqrs tuvwxyz
1234567890
Avenir (Book)
ABCDEFGHIJLMNOPQRSTUVWXYZ
abcdefgh i j k lmnopqrs tuvwxyz
1234567890
Avenir (Medium)
ABCDEFGHIJLMNOPQRSTUVWXYZ
abcdefgh i jk lmnopqrstuvwxyz
1234567890
Avenir (Black)
ABCDEFGHIJLMNOPQRSTUVWXYZ
abcdefghi jk lmnopqrstuvwxyz
1234567890
Typeface
The Appropriate typography is important in the presenta-t ion of our brand. The guidel ines below explain which typefaces can be used in specif ic contexts; do not vary f rom these specif icat ions or introduce other typefaces.
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Frut iger (L ight)
ABCDEFGHI JLMNOPQRSTUVWXYZ
abcdefgh i j k lmnopqrs tuvwxyz
1234567890
Frutiger (Roman)
ABCDEFGHIJLMNOPQRSTUVWXYZ
abcdefghi jk lmnopqrstuvwxyz
1234567890
Frutiger (Bold)
ABCDEFGHIJLMNOPQRSTUVWXYZ
abcdefgh i jk lmnopqrs tuvwxyz
1234567890
Frutiger (Black)
ABCDEFGHIJLMNOPQRSTUVWXYZ
abcdefghi jk lmnopqrstuvwxyz
1234567890
Primary Typeface: AvenirThe typeface is an important element of the Art Under Pressur brand appear-
ance. The Avenir type family is used to complement the Art Under Pressure
logo, it sets a confident, contemporary tone. Avenir gives users a lot of flex-
ibility by offering a broad range of type weights and styles, for both headline
and text.
Web Typeface:Avenir
Use for web and screen applications. PowerPoint Presentations:Avenir
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