aromaco presentation

Aromaco Advanced Air Treatment Systems

aromaco.ru

Commercial ApplicationsCommercial Air Care

Ambient Scenting

Olfactory Marketing

Odor Remediation

aromaco.ru

Casino

Corporate Offices

Health Care

Hospitality

Retail

Spa & Fitness

aromaco Commercial Sales Segments

aromaco.ru

1 Of all the senses, scent is the most powerful trigger of memory

The Power of Scent A Proven & Powerful Marketing Tool

aromaco.ru

The Power of Scent A Proven & Powerful Marketing Tool

1 Of all the senses, scent is the most powerful trigger of memory

2 Creates a powerful and memorable experience for patrons

aromaco.ru

The Power of Scent A Proven & Powerful Marketing Tool

1 Of all the senses, scent is the most powerful trigger of memory

2 Creates a powerful and memorable experience for patrons

3 Enhance brand identity by creating a signature scent tied to brand values

aromaco.ru

The Power of Scent A Proven & Powerful Marketing Tool – Source: Kotler Model -1973

aromaco Ambient Scenting Solution

Cognitive Answers

Ambiance & EnvironmentProducts & ServiceLocation & Brand

Emotional Answers

PleasureStimulation

Behavioral Answers

Number of purchased products

Money SpentTime spent

Decreasing time perception

Number of products in hands

New visit

Brand awareness & recognition

Moderators

Age / Genre / Congruency of the scent

aromaco.ru

Customer Benefits

1Customers are attracted to, prefer, and spend more time in subtly and properly scented environments.

aromaco.ru

Customer Benefits

2A scent diffused with a related visual makes the communication more powerful and memorable.

1 Customers are attracted to, prefer and spend more time in subtly and properly scented environments.

aromaco.ru

Customer Benefits

1 Customers are attracted to, prefer and spend more time in subtly and properly scented environments.

3Diffusing the scent of a product for which scent is a key feature increases customer interest and sales.

2 A scent diffused with a related visual makes the communication more powerful and memorable.

aromaco.ru

Customer Benefits

1 Customers are attracted to, prefer and spend more time in subtly and properly scented environments.

2 A scent diffused with a related visual makes the communication more powerful and memorable.

4Fragrance can be employed to enhance one’s sense of well-being, compress the sense of time spent, and enhance themes and moods.

3 Diffusing the scent of a product for which scent is a key feature increases customer interest and sales.

aromaco.ru

Customer Benefits

1 Customers are attracted to, prefer and spend more time in subtly and properly scented environments.

2 A scent diffused with a related visual makes the communication more powerful and memorable.

3 Diffusing the scent of a product for which scent is a key feature increases customer interest and sales.

5Like music, fragrance can be formulated to appeal to particular age groups, genders and other demographics.

4 Fragrance can be employed to enhance one’s sense of well-being, compress the sense of time spent, and enhance themes and moods.

Free-standing floor, table top or bookshelf

Recyclable cartridge110/220 VAC

Treats an interior space up to 10,000 cubic feet per appliance

Aromaco 100

aromaco.ru

Aromaco 550

aromaco.ru

Wall or ceiling mounted

Recyclable cartridge110/220 VAC

Treats any interior space up to 30,000 cubic feet per appliance

Aromaco 1200

aromaco.ru

Modular - installed in air handlers

Recyclable cartridge110/220 VAC

Treats any interior space served by an air handler Up to 150,000 cubic feet per appliance

Categories

Aromatherapy

Fresh/Clean

Nature

Fruit

Citrus

Floral

Niche

Seasonal

Air Care Platform Highest Quality Scents Covering Broad Categories

aromaco.ru

aromaco.ru

Client Success Stories-Hospitality

Hilton Brussels was interested in diffusing a uniform scent in their lobbyStep 1: Work closely with the hotel to choose the right scent: Enchanted AppleStep 2: Install 1 HVAC delivery unitResult: A safe, uniform scent effect can be enjoyed by the guest all round the hotel lobby

The ChallengeCase Study | Hospitality| Ambient Scenting

For Hilton Makkah another uniform scent was chosen: Pink Grapefruit. Now it’s can be felt all around the hotel.

The ChallengeCase Study | Hospitality| Ambient Scenting

Intercontinental Makkah was interested in diffusing a uniform scent in their lobby & hallwaysStep 1: Work closely with the hotel to choose the right scent: JasmineStep 2: Install 50 direct delivery unitsResult: A safe, uniform scent effect can be enjoyed by the guest all round the hotel

The ChallengeCase Study | Hospitality| Ambient Scenting

Sofitel Montreal was interested in diffusing a uniform scent in their lobby & hallwaysStep 1: Work closely with the hotel to choose the right scent: IpanemaStep 2: Install 2 HVAC delivery unitsResult: A safe, uniform scent effect can be enjoyed by the guest all round the hotel lobby & hallways

The ChallengeCase Study | Hospitality| Ambient Scenting

Radisson Blue Brussels was interested in diffusing a uniform scent in their lobbyStep 1: Work closely with the hotel to choose the right scent: Lotus FlowerStep 2: Install 1 HVAC delivery unitResult: A safe, uniform scent effect can be enjoyed by the guest as soon as they walked in the lobby

The ChallengeCase Study | Hospitality| Ambient Scenting

Montcalm Hotel was interested in diffusing a uniform scent in their room with a quiet system and a variety of scent. 300 delivery units were installed with one unit per room.Result: Each guest can now choose the scent he wants in his room when checking in and even bring it back home. Montcalm already rolled out the same concept to one more hotel and is looking at more location for 2012.

The ChallengeCase Study | Hospitality| Ambient Scenting

The ChallengeSuccess Story | Hospitality | Ambient Scenting

Omni Hotels launched ambient scenting with a competitor at most of their properties in 2007.

Guests responded positively to the experience but Omni discovered that the scent experience waned about two weeks following the scent cartridge change. So they were left with a weak effect for roughly half the month between changes.

The SolutionCase Study | Hospitality | Ambient Scenting

Delivery units were deployed via HVAC in lobby, guest corridors, banquet corridors and outside coffee shops. Hotels were allowed to choose one of 5 scents based on their geography and physical design. . Result: Omni Hotels realized a consistent scent effect week to week, month to month and rolled out with our technology chain wide. Positive customer feedback has more than doubled.

aromaco.ru

The MGM Grand, the largest hotel & casino in the world, was scenting its space with a competitive service but was having two issues. The service was not neutralizing the smoking odor and the scent was not appealing to its considerable Asian clientele.

The ChallengeSuccess Story | Retail | Olfactory Marketing

aromaco.ru

The SolutionSuccess Story | Retail | Olfactory Marketing

aromaco created two custom scents

• Lime Blossom for the casino floor which was diffused by 20 appliances through HVAC and direct means

• Mandarin Zest, a delightful citrus of Sicilian mandarin paired with a subtle fruity accord of juicy apple, fuzzy peach, and honeydew melon for the VIP Mansion areas. 42 AQ510s were deployed covering the welcome atrium, hallways and two spa treatment areas

Both fragrances were formulated with proprietary odor remediation agents effective against smoke & human odors.

aromaco.ru

The ResultSuccess Story | Retail | Olfactory Marketing

Result: Smoke odor was cancelled, the scents were universally appealing and have been established as an integral part of the MGM Grand brand.

aromaco.ru

The Company We Keep - Retail

aromaco.ru

The Company We Keep - Hospitality

aromaco.ru

The Company We Keep - Casino

aromaco.ru

The Company We Keep - Transportation

Thank you for your time. We look forward to serving you.

AromacoТ: +7 495 669 37 78М: +7 985 199 91 99Е: karina@aromaco.ruI: www.aromaco.ru