ari des622 final

Horizon Projects Workshop Professor KlinkowsteinDigital Design (A-Young Lee)

Semester-long assignment for Digital Design:

Create a “Brand Platform” for a not-yet-existing product or service.

Horizon Projects Workshop Professor KlinkowsteinDigital Design (A-Young Lee)

A Brand Platform is a tool for using words, colors, textures, sounds, animations, stylized images and social media to develop new ideas for products and services and a first draft to the character and marketing of these products or services.

Horizon Projects Workshop Professor KlinkowsteinDigital Design (A-Young Lee)

Assignment:Create the Brand Platform beginning with a quote chosen from “Tomorrow Now: Envisioning the Next 50 Years”, by Bruce Sterling.

Horizon Projects Workshop Digital Design (A-Young Lee)

Then, create the following:

*Theme derived from book quote

*Colors/textures (photo) palette

*Soundtrack from found and recorded sources

*Stop-motion video about product functionality

*Animatic video from stills about product character

*Facebook group page

Professor Klinkowstein

Horizon Projects Workshop

Book Quote:

“Blobjects carry the flag in a world whose manifest destiny is 'organic behavior in a technological matrix.’ Computer-aided design and injection molding allow them to assume any form. They get their organic forms directly from us: from mimicking human flesh.”

Professor Klinkowstein

Quote Theme Colors / Textures Soundtrack Stop Motion Product / Tagline Style Frame Video

Digital Design (A-Young Lee)

Quote Theme Colors Soundtrack Stop Motion Product / Tagline Animatic Video Social Media

Theme:

Blobjects flourish.

Quote Theme Colors / Textures Soundtrack Stop Motion Product / Tagline Style Frame Video

Professor KlinkowsteinDigital Design (A-Young Lee)

Quote Theme Colors Soundtrack Stop Motion Product / Tagline Animatic Video Social Media

Horizon Projects Workshop

Quote Theme Colors / Textures Soundtrack Stop Motion Product / Tagline Style Frame Video

Professor KlinkowsteinDigital Design (A-Young Lee)

Quote Theme Colors Soundtrack Stop Motion Product / Tagline Animatic Video Social Media

Quote Theme Colors / Textures Soundtrack Stop Motion Product / Tagline Style Frame Video

Soundtrack:

Summer Field.mp3

Professor KlinkowsteinDigital Design (A-Young Lee)

Quote Theme Colors Soundtrack Stop Motion Product / Tagline Animatic Video Social Media

Quote Theme Colors / Textures Soundtrack Stop Motion Product / Tagline Style Frame Video

Professor KlinkowsteinDigital Design (A-Young Lee)

Quote Theme Colors / Textures Soundtrack Stop Motion Product / Tagline Animatic VideoQuote Theme Colors Soundtrack Stop Motion Product / Tagline Animatic Video Social Media

Quote Theme Colors / Textures Soundtrack Stop Motion Product / Tagline Animatic Video

Purpose / Tagline:

Flourish. Connect.

Professor KlinkowsteinDigital Design (A-Young Lee)

Quote Theme Colors Soundtrack Stop Motion Product / Tagline Animatic Video Social Media

Quote Theme Colors Soundtrack Stop Motion Product / Tagline Animatic Video

Professor KlinkowsteinDigital Design (A-Young Lee)

Social Media

Quote Theme Colors Soundtrack Stop Motion Product / Tagline Animatic Video

Professor KlinkowsteinDigital Design (A-Young Lee)

Social Media