argus labs deck

argus labsQuick Presentation March 2014

why we’re doing what we’re doingeveryone has a raison d’être. so do we.

www.arguslabs.be

IN SHORT

Social

API

Sensors

Devices

Light sensor

Ambient sound

Accelerometer

Gyroscope

GPS Magnetometer

Proximity

Bluetooth

Microphone

- Acoustic

Fingerprinting

- Emotion Analysi

s

NFC

Fitbit

SmartThings

Up

Google Glasses

…

Facebook

Last.fm

LinkedIn Foursquare

Twitter

... Google+

MeteoAlert Seatgeek OpenTable

...

We quickly understood your smart-phone is in fact a smart-agent.

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To develop self-learning algorithms that are able to interpret and reason about context, behaviour and emotions and apply it in industries.

OUR MISSION

Machine intelligence and cognitive algorithms are the fourth industrial revolution. The abundance of sensors, mobile users and computing power

made us pioneering in this perfect storm of cognitive computing. !

We want to make machines understand and better respond to human reasoning and emotion.

OUR VISION

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We understand context. Sensing and understanding the context of a human is a key element

I - CONTEXT

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We understand behaviour and predict habits. Start to build far more personalised and engaging mobile experiences

II - BEHAVIOUR

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We know how you feel. Making machines capable of understanding emotional states of a mobile user

III - EMOTIONS

Product video “Bolt” By Little Miss Robot

what we doa bit more on our patented tech

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We’re a cognitive cloud provider, allowing others to build intelligent, context- and emotion aware solutions. We’re offering cloud access through an API and mobile SDK.

CLOUD PROVIDER

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Researching innovative and patentable technology is a core activity if our ambition is to secure a leadership position and superior market valuation

RESEARCH

VUB - AI $300k Research Grant

MIT Media Labs Ongoing

SRI International Ongoing

MIRI - Research Institute Partner - Ongoing

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Getting industry and public validation is an important aspect of product engineering

PUBLIC AWARDS

2012 Finalist 2013 Industry Leader 2013 Audience Winner 2013 Finalist 2012 Winner 2013 Top 100 EU

2013 Speaker Media coverage 2014 Speaker Media coverage

… AND MORE

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HOT LEADS

SIGNED

NEW LEADS

$10,7M leads generated - non qualified

how does the market look like ?we see a huge market opportunity. but we’re not alone.

www.arguslabs.be

TECHNOLOGY !COMPETITORS

Argus Labs

data-driven algorithm-drivenonline

human

$9M$500M

BEH

AVIO

URA

L IN

FERE

NC

E

APPROACH

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DIFFERENTIATORS

Sensing based, yet lightweight battery usage (2.7 x less costly that Qualcomm Gimbal) !

Real-time context profiling, due to the concept of semantic aware reasoning engines !

Originated for real-time sensor profiling and unstructured data !

Adaptive computational cognitive profiling and self-learning approaches !

Advanced emotion and mood learning models

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MARKET SIZE

Our nascent market size is largely defined by two critical market trends

wearablesEstimated $30B industry by 2018

Forrester

internet of everythingEstimated $290 industry by 2018

Gartner

mobileEstimated 2.6 billion units by 2016

Canalys

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A platform that provides behavioural and emotional intelligence to others

OUR POSITION

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TROJAN HORSE

We are looking to seize a billion dollar market opportunity by applying our technology in innovative industry solutions that enrich and augment current solutions.

AdvertisingNew Segments - increased RTB - Mobile cookie Recommender systems - audio RTB

Healthcare

SecuritySmart cities

Retail Mobile

CRM

…

Media

Finance

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FOCUS MARKETS

Argus Labs

Argus Labs

Argus Labs

ADTECH

FINANCE

MEDIA

Increase in CTR/CPM Increase in Yield Behavioural Targeting Predictive Profiling

Decrease anti-fraud cost Decrease fraud losses Increase in efficiency Mobile channel security

Better recommendations Better user engagement Increase in revenue

=

=

=

current focus market

our business. today and beyondwe’re dead serious about monetizing our technology in a billion dollar opportunity

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BUSINESS MODEL

1 2

Monthly Fee!Obtain Platform Access

!Example: 399 EUR / month

Volume based fee!in Data Processing Units (DPU)

!Example: 1,392,830 DPU at 0,007 EUR

+

1. Industry interface dependent

2. DPU interface dependent

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!2,000,000%€%

0%€%

2,000,000%€%

4,000,000%€%

6,000,000%€%

8,000,000%€%

10,000,000%€%

Q1%2014% Q2%2014% Q3%2014% Q4%2014% Q1%2015% Q2%2015% Q3%2015% Q4%2015% Q1%2016% Q2%2016% Q3%2016% Q4%2016%

Costs%

Revenue%

Result%

Poly.%(Result)%

CASH FORECAST

our company and its challengeswe’re set out to do hard things. not regular stuff everyone could do

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TOMORROW

AI

DATA SDK API

ADS HEALTH MEDIA … FINANCE

RESEARCH EFFORTS

PRODUCT ENGINEERING

SALES & MARKETING

shape the future with us ?Thank you for your questions, filip@arguslabs.be or +32 471 55 69 28

Mockup “Predictables” By Bezalel Academy Arts & Design

backup slides

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Mobile and wearables bring a new set of data: sensor data. We make sense of this sensor data and found ways to profile users and understand behaviour.

By 2020, over 37 billion electronic devices cars, homes, and humans will become

connected over the Internet

LOOK AROUND

Massive investments are being made in fields of AI, machine learning, anticipatory

and affective computing.

Too much data, even big data cannot solve and requires autonomous, intelligent decision

support systems to help humans.

www.arguslabs.be

Because we’re working with profiled data, we take privacy serious. This is an investment, both as a product and company, we need to continue to make.

PRIVACY

Data Protection & Privacy Board

ir. Bavo Van den Heuvel - Privacy Officer (Belgium) Patrick Van Eecke - IP & Privacy Expert - DLA Piper (External Legal Advisor to Argus Labs)

Privacy Enhancing Technologies (PET)

Encryption Personal Data Vaults

Compliance with Privacy Laws & Bylaws

EU Directive 95/46/EC International Safe Harbour Principles ePrivacy Directive 2002/58/EC EU General Data Protection Regulation (planned)

Data Breach & Privacy Risk Transfer

Cyber breach insurance policy (XL Insurance) (planned)