are your social efforts seo inclined?

Post on 01-Sep-2014

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Social media is a major player in SEO, and when optimized correctly, can provide exponential benefits of authority, trust and ROI. Watch to see how Muhammad Yasin (http://www.twitter.com/muhammadinc) at HCC Medical Insurance Services - http://www.hccmis.com - intertwines his social media plan and SEO campaign -- allowing his company to reap the benefits of a tandem campaign. Jesse Laffen, Director of SEO Performance, joins Muhammad as he shares his experience and expertise on social media in the search space.

TRANSCRIPT

Are your social efforts SEO inclined? Leverage social media to gain higher rankings & maximize ROI.

#socialseo22 | @MuhammadINC | @HCCMIS | @jlaffen | @SlingshotSEO

2

Multi-Channel Feed

Participate in Google+ Hangout:http://googleplus.slingshotseo.com

Participate in the conversation:#socialseo22

Follow along for additional content:@MuhammadINC @HCCMIS @jlaffen @SlingshotSEO

3

Agenda

• Introductions• Is Social important to Search?• Creating Content• Leveraging Social Content• Analyzing Success• Q&A

@jlaffen@SlingshotSEO

@MuhammadINC@HCCMIS #socialseo22

ABOUT SLINGSHOT SEO

➩ Founded in 2006

➩ 100 active clients

➩ Largest SEO Company in USA

#58 - 2011

5@jlaffen@SlingshotSEO

@MuhammadINC@HCCMIS #socialseo22

6

PEOPLE DON’T LIKE DOCTORS OR INSURANCE

@jlaffen@SlingshotSEO

@MuhammadINC@HCCMIS #socialseo22

7

BLOGS FACEBOOK TWITTER VIDEO OTHER

INCREASED WEBSITE VISITS/RANKINGS

$$$

Multi-Channel Ecosystem

@jlaffen@SlingshotSEO

@MuhammadINC@HCCMIS #socialseo22

8

Is Social Important to Search?

@jlaffen@SlingshotSEO

@MuhammadINC@HCCMIS #socialseo22

9@jlaffen@SlingshotSEO

@MuhammadINC@HCCMIS #socialseo22

10@jlaffen@SlingshotSEO

@MuhammadINC@HCCMIS #socialseo22

11@jlaffen@SlingshotSEO

@MuhammadINC@HCCMIS #socialseo22

12

Create Content

@jlaffen@SlingshotSEO

@MuhammadINC@HCCMIS #socialseo22

13

WEBSITEKEYWORDS

ONLINETRENDSPERFECT

@jlaffen@SlingshotSEO

@MuhammadINC@HCCMIS #socialseo22

14@jlaffen@SlingshotSEO

@MuhammadINC@HCCMIS #socialseo22

15

Create Synergy

@jlaffen@SlingshotSEO

@MuhammadINC@HCCMIS #socialseo22

16

Enrich On-Page Content

@jlaffen@SlingshotSEO

@MuhammadINC@HCCMIS #socialseo22

17

Leverage Distribution Network

AVERAGE FACEBOOK USER HAS

130FOLLOWERS

@jlaffen@SlingshotSEO

@MuhammadINC@HCCMIS #socialseo22

18

Engage Influencers

@jlaffen@SlingshotSEO

@MuhammadINC@HCCMIS #socialseo22

19

Monitor Success

@jlaffen@SlingshotSEO

@MuhammadINC@HCCMIS #socialseo22

20@jlaffen@SlingshotSEO

@MuhammadINC@HCCMIS #socialseo22

21@jlaffen@SlingshotSEO

@MuhammadINC@HCCMIS #socialseo22

22

Q&ASUBMIT YOUR QUESTIONS VIA:

#socialseo22

http://googleplus.slingshotseo.com

WebEx Chat

@jlaffen@SlingshotSEO

@MuhammadINC@HCCMIS #socialseo22

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