are you game? applying gamification to user assistance

Are you Game! Applying Gamification to

User Assistance

Levels

What is Gamification?

Why Gamify?

Building Blocks of Gamification

1

2

3

4

Game Changers for Technical Communication5

Examples of Gamified User Assistance

How to get started?6

Level Selection

1 2 3

4 5 6

score Bonus

Home

Level 1:

Level Selection

1 2 3

4 5 6

Score: 200

Level 1 completeCongra

ts!

Bonus: 100

Home Continue to Next Level

Level 2: Why Gamify?

Effective for Social Media Results for Education Adopted by the U.S Government

Benefits to Enterprise It’s BIG Money

(www.forbes.com/sites/danwoods/2012/05/14/gamification-grows-up-to-becomea-ceos-best-friend/)

Level 2: Why Gamify?

“We are witnesses to the age of information shifting to the age of interaction.”

- Conversation and Community:The Social Web for Documentation

“32% of consumers typically look at product instructions before they buy.”

- Sharon Burton:Survey of Consumer Feelings about Product

Instructions.

$2.8 BILLIONBusinesses are predicted to spend $2.8 billion on gamification in 2016

53%Internet stakeholders believe gamification will keep growing

over the next 5 – 10 years

+50%By 2015, over 50% of

organization are predicted to be using gamification

Users spend

30%longer on sites with social login

games

Companies can expect

2-4%Increase in revenue in the first month

of use

Level 2: Why Gamify?

Cisco increased sales by 8-12%Deloitte reduced training costs by 50%

DevHub increased the number of their users who complete online tasks

from 10% to 80%

Level Selection

1 2 3

4 5 6

Score: 600 Bonus: 200

Congratulations! You have completed 2 levels.

Home Continue to Next Level

Level 3: Building Blocks of Gamification

Game mechanics that help you achieve your goals:

Points Levels Virtual goods and spaces

Leaderboards Gifts and charity

Game dynamics that help you progress through the game:

Rewards Status Achievement Self-expression Competition

Level Selection

1 2 3

4 5 6

Score: 1100 Bonus: 400

Congratulations! You have completed 3 levels.

Home Continue to Next Level

Level 4: Examples of Gamified User Assistance

Microsoft Office - Ribbon Hero 2

Design Levels and Quests

Provide a Challenge and Give Guidance

Motivate Players and Keep it Fun

Level Selection

1 2 3

4 5 6

Score: 1900

Congratulations! You have completed 4 levels.

Home Continue to Next Level

Bonus: 500

Level 5: Game Changers for Technical Communications

User behavior and motivation level

User Assistance Architecture and

Patterns Terminologies Messages Writing style Play testing

http://www.microsoft.com/en-us/playtest/default.aspx.

Level Selection

1 2 3

4 5 6

Home

Score: 3000

Continue to Next Level

Bonus: 1000

Congratulations! You have completed 5 levels.

Level 6: How to get Started?

Define your business objectives Conceptualize and Plan your gaming strategy

Define your players, players’ behavior, and environment

Choose proper software or finalize Gamification vendors

Do not forget the fun

Level Selection

1 2 3

4 5 6

Play again

Total score: 5000

Congratulations!

You have completed the game and are the top scorer!!!

1 Mrini2 Sam3 Paula4 Milton

Click here to invite and Play with your friends

Referenceshttp://www.gamification.co/vendors/

http://www.gamification.co

http://ffeathers.wordpress.com/2013/05/08/creating-user-experience-for-gamified-products-at-stc-summit-2013/

http://www.slideshare.net/MartaRauch/gamification-is-here-build-a-winning-plan

http://www.slideshare.net/MartaRauch/enterprise-gamification-best-practices

intercom.stc.org/wp-content/uploads/.../IntercomNovDec_WebForm.pdf

Learning from Games: Seven Principles of Effective Design by ROB HOUSER AND SCOTT DELOACH

Gamification 101: An Introduction to Game Dynamics at www.bunchball.com

http://www.techradar.com/news/gaming/how-to-create-your-own-games-1085320

http://www.digitaltrends.com/gaming/hot-to-make-a-video-game/4/

http://www.yoyogames.com/studio/download

http://www.scirra.com/store/free-html5-game-engine

http://www.cherryleaf.com/blog/2011/07/applying-gamification-to-user-assistance-highlights-from-uaeurope-presentation

/

Gamification course by Kevin Werbach

Questions?

Mrini Gorla

Senior Project Leader

ADP, Hyderabad

mrini.gorla@adp.com

HAPPY GAMING!!!