archives hub social media_2010

Social Media

Lisa Jeskins and Bethan RuddockArchives HubMimas

By the end of today’s session:

You will have had an introduction to social media and had the opportunity to explore social media trends such as Twitter, Facebook and Blogs (Weblogs)

Objectives

Wikipedia entry:

“Web 2.0 is commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design,and collaboration on the World Wide Web.”

What is Web 2.0

Phil Bradley (Information Specialist & Internet Consultant) explains that

“Web 1.0 is computer-based and uses installed software whereas Web 2.0. uses the web as a platform and uses browsers.”

Web 2.0. enables sharing, engagement and community building

Web 2.0 is a two-way conversation

What is Web 2.0 cont.

“In Web 2.0 terms, this would be a website that doesn't just give you information, but interacts with you while giving you that information.”

From About.com: web trends: http://webtrends.about.com/od/web20/a/social-media.htm

What is social media?

networking sites bookmarking sites photo/videosharing sites blogs which allow comments wikis

Interaction!!

Social...

Community response to ‘What is social media?’

http://mashable.com/2010/06/11/top-20-mashable-reader-responses-to-what-is-social-media/

Mashable

A) to market yourselfB) to market your service

How can you use social media?

Marketing yourself

We try to run from or eradicate that which we do not understand. If we can’t kill it, we try to control it and limit the access of others.

Techherding: http://www.techherding.com/2010/08/my-heart-will-go-on-social-media-in-the-enterprise/

Marketing your services

@archiveshub @copac @lilac_2011 @LisaJeskins

4 twitter accounts..

Engagement with users Engagement with other archives Engagement with contributors Raising awareness Promotion News

Hub followers: 1716 Copac followers: 1050

Lilac_2011 followers: 400 LisaJeskins followers: 368

Why do we use it?

Any Questions?&

Hands on