arch digest 2015 recap

Architectural DigestHome Design Show Recap March 19-22, 2015New York City

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Event OverviewADHDS 2015 OverviewADHDS is North America’s premier Design Fair for the Luxury Market, featuring thousands of products from more than 400 brands as well as seminars offered by leading talent from the world of design. This year’s show was the largest in the show’s 14-year history.

• Audience‒ Designers & Architects (Thursday) ‒ Consumers (Friday/Saturday/Sunday)

• Total Estimated Attendees ‒ 45,000

• Benjamin Moore Booth Features‒ Color Story: Color Trends 2015‒ Product Focus: Aura® Interior, ADVANCE®,

Natura®, Regal Select® Interior, ‒ Giveaways: Reusable tote bags, designer

product guides, 2015 Color Trend Cards

‒ Engagement: Partnership with Viyet• Leads Retrieved

‒ 250 industry leads • Media Impressions

‒ Viyet designers Young Huh and Caleb Anderson designed the booth and were in attendance

Consumer, Designer & Architect Impressions ‒ Distributed 8,000 reusable tote bags‒ Viyet distributed tape measures and mints‒ Distributed 250 custom cookies during

Thursday and Friday night reception

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Thursday and Friday Night Cocktail ReceptionColor Trends 2015 Custom Cookies• During the reception held Thursday and Friday

nights we focused our message on Color Trends 2015.

• We distributed 250 custom cookies, 8,000 reusable Color of the Year bags, 2,000 Product Guides and 3,000 2015 Color Trends Cards.

• Cookies and bags were inspired by 2015 Color of the Year, Guilford Green.

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Benjamin Moore BoothColor Trends 2015 & : Aura® Interior, ADVANCE®, Natura®, Regal Select® Interior Product Focus

• Our booth was designed by Viyet’s Caleb Anderson and Young Huh and featured various products in Color Trends 2015 hues.‒ Natura, Regal Select Interior, Advance, Aura Interior‒ Universal Black, Chantilly Lace, Caponata, Portland

Gray, Guilford Green, and Silver Fox• Caleb Anderson and Young Hoh were both in

attendance at the booth, driving traffic and creating Benjamin Moore “buzz.” The team captured 250 industry leads throughout the show.

• Overall highlights‒ Viyet designers in attendance‒ Distributed 8,000 reusable Color of the Year bags,

2,000 Product Guides and 3,000 2015 Color Trends Cards

‒ Benjamin Moore exhibit selected as one of the show’s best booths by Architectural Digest

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Partnership with ViyetBenjamin Moore and online design marketplace team up

• Our partnership with leading interior design marketplace Viyet allows shoppers to match any item to a corresponding Benjamin Moore color.

• Viyet’s featured designers Young Huh and Caleb Anderson each designed one side of Benjamin Moore’s booth.

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Partnership with ViyetBenjamin Moore and online design marketplace team up

• Young Huh founded her own design firm in New York in 2007, styling chic, timeless spaces for both residential and commercial interiors.

• Caleb Anderson is an allied member of the American Society of Interior Designers and was featured in Lonny Magazine as a "Next Big Name" in interior design.

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ADHDS Media CoverageShout-Outs from Top Influencers• Benjamin Moore presence at ADHDS was

noticed by top influencers including:• Lonny Magazine• Architectural Digest• Caleb Anderson• Young Huh

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