aquent/ama webcast: 2010 trends in marketing: salaries, strategies, and beyond

2010 Trends in Marketing:Salaries, Strategies and BeyondIn this webcast, our marketing experts discuss the results of the recent Aquent/AMA Marketing salary survey and their ideas about the present and future states of marketing.

Topics they cover:• Marketers are somewhat optimistic about 2010

compensation increases         • Marketers are somewhat pessimistic about budgets

and resources in 2010• What’s ahead

www.marketingsalaries.com

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Specialized Agents focused on a single marketing or design discipline

Connect with a specialized Agent in:

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Find an agent at aquent.com

Thank you for attending this Aquent sponsored webcast

Today’s Speakers

Online Marketing Practice Leader, Aquent

CMO, American Marketing Association

Managing Partner, Inavero

Marketing Practice Leader, Aquent

Online Event Program Manager, American Marketing Association

Eric Waldinger, Moderator

Nancy Costopulos, Panelist

Eric Gregg, Panelist

Tracy Sinclair, Panelist

Alli Libb, Producer

Numbers you should know

53% of marketers expect their 2010 compensation to increase over 2009 levels.

62% have the same or less marketing budget to work with than they did last year.

85%don’t feel strongly that their marketing team is well equipped to handle new trends and technologies.

84%aren’t sure they have the people they need to achieve their marketing objectives.

About the Research Survey conducted online between April 13 and May 17, 2010 Marketing professionals from AMA and Aquent contact lists were asked to

complete the survey 5,298 marketing professionals completed the online survey

> 17% work within agencies> 63% work in B2B marketing> 64% work for privately owned companies> 18% were senior level marketing executives

95% confidence level, +/- 1.5%

Full salary tool and Executive Summary available atmarketingsalaries.com

AHEAD IN 2010:Higher Salaries…for Some

53% Expecting Increase

35% No Change

12% Expecting Decrease

Guarded Optimism

The Great Marketing Salary Freeze of 2009and the Mild Thaw of 2010

Percentage of MarketersReporting Department-Wide

Salary Freezes in…

2009: 53%2010: 24%

Beyond Base Salary: Most Common Components of the Average Marketer’s Compensation Package

Where is Your Organization’s Flexibility?

Outside of Salary, Marketers Most Value…

Occasional telecommute: 31%

Opportunities for advancement: 31%

Flex time: 18%

Marketing’s New Technologies on the Rise

% of Marketers Expecting to Increase…

% of Marketers Expecting to Decrease

Marketing’s Old Guard. On the Decline?

Many Marketers Are Concerned They Don’t Have the Skills They Need

Where Marketers Go to Learn

Guarded Pessimism: Resources Remain Tight for Many Marketers in 2010

BUDGET:

62% Have Same Budget

as 2009 or Less

HEADCOUNT:

72% Have Same Size or

Smaller Marketing Team

What’s Next for Marketers? Trends and Predictions.

www.marketingsalaries.com