april 29 12:30pm - obamacare by mark masselli

Slide 1

Best Practices in ObamaCare EnrollmentThe right to quality health care starts with access

Transforming Primary Care at the Community Health Center1The Big Picture

Transforming Primary Care at the Community Health Center

2Key Points

Focus on MessageKnow Your AudienceUse Data and Adapt over timeCollaborate and CommunicateBe CreativeUse Exchanges to verify income

Transforming Primary Care at the Community Health Center3Focus on Message

Health, not PenaltyObamaCare, not Affordable Care ActDeadlinesMessage Based on Audience Focus on Moms

Transforming Primary Care at the Community Health Center4Using the Data

Look at UninsuredLook at LanguageLook at Age

Transforming Primary Care at the Community Health Center

5Deeper Data Drilldowns

SSN As Proxy for CitizenshipTarget by LocationTrack with EHR and CRMUse Turf Maps Door to Door

Transforming Primary Care at the Community Health Center

6Collaborate

Door to Door with Wesleyan StudentsEnrollment FairsSocial Media

Transforming Primary Care at the Community Health Center

7Communicate

Social MediaLettersJulySoft RobocallsVideos

Transforming Primary Care at the Community Health Center

8Moving Forward

Celebrate SuccessesContinued Medicaid EnrollmentApril through NovemberContinued Enrollment for Life ChangesPlanning for 2015

Transforming Primary Care at the Community Health Center9What was the impact?

More PatientsMore Medicaid Less Uninsured

What did we miss?

UnderinsuredPatients that qualify for subsidyPatients who lost insurance

Transforming Primary Care at the Community Health Center10Looking Forward

Using this years success storiesDealing with small businessesUnderstanding those not enrollingKeeping Awareness UpChanging mix of patientsRetaining patients

Transforming Primary Care at the Community Health Center1112ContactsMark MasselliPresident/CEOph: 860.347.6971 x3620email: mark@chc1.comMargaret Flinter, APRN, PhDSenior Vice President/Clinical Directorph: 860.347.6971 x3622email: margaret@chc1.comTim Kearney, PhDChief Behavioral Health Officerph: 860.347.6971 x3507email: kearnetr@chc1.comDaren Anderson, MDVice President/Chief Quality Officerph: 860.347.6971 x3740email: andersd@chc1.com Heather Crockett-Washington, DMDChief Dental Officerph: 860.224.3642 x3059CrockeH@chc1.comVeena Channamsetty, MDChief Medical Officerph: 860.347.6971 x3009email: channav@chc1.comTransforming Primary Care at the Community Health CenterMarch 31st, 200912