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Organization study at Ador fontech Ltd
ByAprameya.B.A
Reg No : 11SKCMA013
EMPOWERING MINDS
ACHARYA INSTITUTE OF MANAGEMENT AND SCIENCES 1ST CROSS, 1ST STAGE, PEENYA
1)Established as Cosmics Electronics and Ancillaries Pvt. Ltd. on 22nd August,1974.
2) The name of the Company was changed to Cosmics General Engineering Pvt.Ltd. on 7th December, 1979. 3) commenced its operations in 1980
4) It became a Public Limited Company on 17th November, 1993.
Company Profile Ador fontech ltd
Strategic Intent
VISIONOur vision is to be considered as the partner of first choice by our customers.
MISSIONOur mission is to partner with our customers in implementing value-added reclamation, fusion and surfacing solutions.
Competitors
U&H
Mogra
Board of Directors
Chairman
Managing Director
GM A/c s
DY Manager A/c s
Senior A/c sofficer
AssistantA/c s
Assistant GM IT
Deputy
Manger
IT
Systems Officer
Systems Officer
Marketing
DivisionalIncharge
VP - Mktg
RegionalInchargeSr Mngr
Business Manager
TerritoryManager
ZonalInchargeAES
CPGIVP / Sr GM
GM Finance
& HR
ManagerHRD & Admin
Secretary
Production Manager
Supervisor
Shop Floor Workers
COPEC
A/c s
ADFL Organisation
Chart
SWOT Analysis
Strengths
1) Ador Fontech has key competitive advantages such as product quality, service, price, brand, reputation and technical support.2) Has key technologies which Improve deposition efficiency in coating and welding consumables for dissimilar repair of metals
3) Honours commitments top down4) Innovativeness and continuous improvement in work process
5) Employees are empowered to deliver excellent customer service.6) Employee bonding
Weaknesses
1) Low prevalence of preventive maintenance. 2) Company information varies between the website and brochures
3) Ideas and opinions of juniors in the company are overlooked 4) Lack of institutional tie ups for repair and maintenance operations
of the company.
Opportunities
Through key technological competitiveness, the company can further widen local and regional distribution network which can tap potential
and sub-serve business requirements.
Threats
1) Global or worldwide tie up of OEM’s with end-users facilitate extension of
operations in India, thereby restricting local business participation.
2) Overseas organizations establishing own branch networks.
3) Unorganized sector leveraging on cost.
4) Increase in raw material cost.
5) De acceleration of India’s GDP growth rate.
6) Political instability
Best Practices of the organisation
The company operates on the philosophy of “partnering” with its
clients in recommending and implementing value -added reclamation,
fusing and surfacing solutions.
The company is dedicated to supply of products, services and solutions
that help in conservation of mineral reserves as well as in reducing down
time and inventory costs.
By Reclamation and recycling of vital machinery components the
company is saving lots of purchase cost for its clients.
The company has started green initiative for billing and other purposes
which reduces lot of paper work and have a good impact on saving
environment.
FindingsOrganizational Structure: Ador Fontech has Matrix structure and culture. The
hierarchy shows systematic work flow.
Ador Fontech is located in major cities reaching its every customer.
By strategic planning towards customer and suppliers, Ador Fontech has acquired
a competitive advantage.
The company has adopted operational efficient measures such as 5 S techniques
and elimination of wastes.
Ador Fontech has Shared values named “DELIGHT” to the underlying attitude of
the company; a combination of core values and core purpose.
Lots of difference of information between website and brochure.
SuggestionsThe company must sustain its position in having key technologies and key competitive advantages with
continuous improvement
Automation of signing in machine must be installed
Job rotation should be done frequently to workers especially in the field work, so that they are released from
boredom of work, and which also motivates them to acquire additional skills
To provide employees with special training related to job enlargement, job enrichment and empowered
teams, so that the productivity is increased
Initiatives must be taken to conduct some events to keep the employees happy and more productive
Standardized payment mode should be followed to avoid the complications ahead
Company website has to be updated at regular intervals
Awareness should be created among the client companies for preventive maintenance to cut down their
operation costs.
Suggestions of juniors must be considered for the improvement of the company
The company must maintain a good relation with its customers by providing excellent customer service so
that the global Original Equipment Manufacturers (OEM) entry can be resisted.
ConclusionAs the company is one of the leading brands in welding industry, the
industry prepares to meet the future materials – processing needs of its
customers where the company can have lots of opportunities which is
driven by number of key factors that shape its business strategy. They
include the following:
Markets and Customers, Education , Business Practices and Economics,
Developments in Information Technology, Quality, Reliability, and
Serviceability, Regulation, Certification, and Standards, Integration of
Products and Processes , Development of Materials, Safety and Health with
new Technological Strategies.
Conclusion The company must establish a separate R&D department
keeping in view of the future in order to compete with other
joining technologies, the quality of welding must continue to
match the significant improvements being made by the
competing technologies. In order to be the prioritized one in
the industry the company must concentrate on mergers and
acquisitions. Welded products must approach zero defects,
eliminating the need for repairs and re-handling, and
ensuring cost-effectiveness.
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