apps presentation: jpd studio-jessica perilla

Apps, Activism and the Latino Community

everyone uses apps

different platforms

App Development

Discovery Phase

who is your market?

is someone alreadydoing this? research!

what platform is best for your app? android,

iphone, ipad?

?

how will you profitfrom the app?

see marketing

make sure it does ONE thing and that it does

it really well ie. instagram, foursquare, twitter

create wireframes

Design

colors, high res photos, illustrations, videos

be mindful of screen size, buttons need to be large

enough for all fingers

Development

different ways to develop: xcode, objective-c

start developinghardest function first

make a prototype

test, test and test!look for glitches

make sure app doesnot crash phone

Marketing

websites, magazines, blogs, tv

Publishing

set up a developer account with apple

Making Money

price your app

free app withbanner ads

trial version with optionto upgrade

in-app purchases

Sample Apps

Obama for America

Romney-Ryan

Open States

Busted

Build an App

Phonegap.comBuildanapp.comAppbreeder.comSwebapps.com

Thank You!

jessica@jpdstudio.com@jessicaperillajpdstudio.com