apply blue ocean strategy assignment derya

BEKRON WEB HOSTING COMPANY

BLUE OCEAN STRATEGY DEVELOPMENT

ENTREPRENEURSHIP CLASS

DERYA IBRAHIM NASIRLI

INDUSTRY, TRENDS and VISION

TRENDS1. Increasing internet usage – Web 2.0/Social Networking/Online Games2. Increasing computer usage3. Keeping data electronically – No more notebooks

VISION Bekron hosting company will be the number one web hosting company

in Turkey and in our region which is most trusted, innovative and serving small and mid-sized companies with its strong brand name.

INDUSTRY

According to North American Industry Classification System (NAICS), Bekron will serve under the Information Sector. Under it, it is classified as Data Processing, Hosting, and Related Services.

INDUSTRY and the JOB

We will provide virtual spaces on our servers for your websites.

If you don’t have a website yet;

1. We will find you a domain name - www.appazbavbekov.com

2. By our partner website designers, we will build a website for you

We will also rent our servers for your needs other than hosting your websites.

BekronData processing, Hosting and Related Services

Information

Total Industry

ALTERNATIVES

Asian

European

Business: Italian Restaurant

BASIC NEED

Own a Data Center

Domestic Hosting Firms

International Hosting

FirmsBusiness: Web Hosting

BASIC NEED

Creating a website and/or placing your website on internet

ALTERNATIVES 2

This is not like an Italian restaurant. This is not a basic need like nutrition. You will keep doing your business in a traditional

way or you will not have a place in the virtual world.

OWN A DATA CENTER

DOMESTIC FIRMSINTERNATIONAL

FIRMS

• Expensive • Can’t be afforded by mid-small size businesses and personal users

• Many people are doing this business • Trust is important• Low prices

• Closer the server location, better the hosting service• Known companies’ prices can be high

KFC

KEY FACTORS OF COMPETITION for WEB HOSTING

Price

Server Interruptio

n

Instant Technical Assistant

Customized Product

Connection Speed

Location of the Servers

Company History and References 1. Price

2. Server Interruption3. Instant Technical

Assistant4. Customized Product5. Connection Speed6. Location of the Servers7. Company History and

References

KFC RATINGS

• What do customers and non-customers say about the KFC’s• I created an survey and had 70 responses.• Respondents were from;1. First Tier – Who are getting hosting service from domestic firms2. Second Tier – Who are using international hosting firms3. Third Tier – Who doesn’t have any business and interest of having

a web site

1 Lowest 2 3 4 5 Highest0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

77%

61%60% PriceServer InterruptionInstant Technical AssistanceCustomized ProductConnection Speed LocationCompany History

STRATEGY CANVAS

Pri

ce

Serv

er

Inte

rrupti

on

Inst

ant

Tech

nic

al A

ssis

tance

Cust

om

ized P

roduct

Connect

ion S

peed

Loca

tion

Com

pany

His

tory

0

1

2

3

4

5

6

Strategy Canvas of Web Hosting Business

Bekron Hosting

Domestic Firms

International Firms

Owning your Data Center

Factors of Competition

Off

eri

ngs

FOUR ACTIONS

ELIMINATE• Eliminate the services other than;1. Web site building2. Providing domain name 3. Web hosting• Outsource Data Center• Some products like reseller package

REDUCE• Complexity in our website• Number of targeted customer segments

RAISE• Server security (Firewall)• Number of small-Mid size companies in our customer portfolio• Relationship with the organizations like KOSGEB or ENDEVOUR

CREATE• More value with customized products for our customers

MY STRATEGY WILL WORK

WHY1. We will do this more professionally2. We will follow the latest developments

about the sector and try to implement them in our business. Innovation.

3. We will use our network from professional and social lives

4. We will not target all the customer segments in the market

MISSION STATEMENT

Our Business Partners’ Websites

We are Guarding

On Internet

And providing them the Fastest Technical Assistance

And Data Connection Speed

VISION

Bekron hosting company will be the number one web hosting company in Turkey and in our region which is most trusted, innovative and serving small and mid-sized companies with its strong brand name.

THANK YOU