application of social media in recruitment

Application of Social Media in Recruitment

• Social media is media for social interaction, using highly accessible and scalable communication techniques

• Social media is the use of Web-based and mobile

technologies to turn communication into interactive dialogue

Social Media: Definition

Social Media in Recruitment

• What do you hope to accomplish through social recruiting?– Decrease Recruitment spend?– Establish a robust

candidate pipeline?– Get referrals?– Promote your

employment brand?

Objectives

• Connect with candidates where and when they are available

• Develop a dialogue with candidates• Be seen as an innovative,

progressive employer• Promote your

employment brand• Open additional sources

for candidate leads and hires

Reasons to Incorporate Social Media in Your Recruiting Efforts

Reasons to Incorporate Social Media in Your Recruiting Efforts• One in every six minutes online is spent

on social networking sites• By 2014, social networking services will

replace email as the primary vehicle for interpersonal communications for 20% of business users.

Benefits

Find hard-to-reach candidates

Reach higher-quality candidates

Increase ROI

Be the employer of choice

Using Social Media for Recruiting

Using Social Media for Recruiting

Top Social Media Tools

Facebook: Basics

1. It allows for better engagement

2. It’s where young professionals/recent graduates are

3. Larger network of users (800 million worldwide as compared to LinkedIn at 120

million worldwide)4. Easy career site

integration (“Like” button and feeds)

Facebook: Job-posting

Facebook: Organization Page

LinkedIn: Basics

• 220 million people on LinkedIn• World’s largest online resume database• Availability of quality people with

detailed information

LinkedIn: Recruiter’s Tool

LinkedIn: LinkedIn Groups

LinkedIn: LinkedIn Groups

Twitter: Basics

• Open jobs/positions (Ex: Looking for senior #sales rep for #technology firm. Apply at (include shortened link)

• Upcoming job or career fairs you are hosting and/or attending

• News – press releases, new product announcements, awards, new hires, etc.

• Job tips (resume and interview tips, interesting articles, etc.)

Twitter: Tools

Use hashtags appropriately

• Use pound/number sign (#) in front of a keyword or phrase (ex: #jobs, #engineer)

• Job seekers search Twitter using specific hashtags – makes your tweets searchable even to those who aren’t following you

• Hashtags are also used for events such as Twitter chats (ex: #hirefriday, #jobhuntchat)

Twitter: Tools – Hash-tags

Twitter: Tools – Hash-tags

Other Social Recruitment Media

Other Social Recruitment Media

Blogs

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