appendices victoria vivian sample
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0
10
20
30
40
50
60
70
80
90
2001 2002 2003 2004E 2005E 2006E
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Moscow Regions
High End Average
Source: Consensus forecasts, independent research
Subscriber Growth in Russia
Telecommunication market in Russia in 2000-2003
Russia: Wireless Revenues and GDP
Source: Goskomstat, Brunswick UBS, VimpelCom estimates
million
National penetration forecast
15.5
5.0
2.81.9
1.3
777
434
346307
260
0
100
200
300
400
500
600
700
800
900
2000 2001 2002 2003 2013E
0
4
8
12
16
20
Wireless revenues , $ bln (rhs), % of GDP
Russia Nominal GDP, $ bln (lhs)
0.5%
0.6%
0.8%
1.2%
2.0%
Appendix 1A
31%31%28%27%26%
30%29%
33%32%
37%36%37%37%36% 37% 38% 37% 37%
17%17%
16%
18%
16%14%
18% 18% 18%23%21%
19%
17% 16%14%14%
12%13%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
2Q02 3Q02 4Q02 1Q03 2Q03 3Q03 4Q03 1Q04 2Q04
VIP MTS MegaFon Others
National market – key trends in 2003-2004
Russia (Overall) Subscriber Market Share
Incremental Market Share(Organic Net Adds)
2003 2004
37%
34%
41%40%
35%
37%36% 37%
32%
36% 35%37%
36%36%35%
35%36%
30%
37%
33%35%
34%
32%35%
37%
33%
17%
21%19% 18%
11%
16%
12%
15% 16%
20%18%
20%22%
11%12% 11%12%
16%
10%11%
16%12%13%
13%
10%13%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul
VIP MTS MegaFon Others
Appendix 1B
Source: Goskomstat, Brunswick UBS, VimpelCom estimates
Main Russian GSM players in 2004
Market share in Moscow as of July 31, 2004
Market share in Russia as of July 31, 2004
Source: Company data
MTS MegaFonVimpelCom
MTS46%
MegaFon 9%
VimpelCom45%
VimpelCom33%
MegaFon 18%
Others13%
MTS36%
Appendix 1C
National GSM network rollout in 2004
In commercial operation In commercial operation
Other licensed regions Other licensed regions Unlicensed territories Unlicensed territories
39
MoscowPopulation: 17.0 mln.MoscowPopulation: 17.0 mln.
CentralPopulation: 21.0 mln.CentralPopulation: 21.0 mln.
SouthPopulation: 22.9 mln.SouthPopulation: 22.9 mln.
VolgaPopulation: 25.2 mln.VolgaPopulation: 25.2 mln.
SiberiaPopulation: 15.3 mln.SiberiaPopulation: 15.3 mln.
Far EastPopulation: 11.4 mln.Far EastPopulation: 11.4 mln.
UralsPopulation: 18.3 mln.UralsPopulation: 18.3 mln.
NorthwestPopulation: 14.0 mln.NorthwestPopulation: 14.0 mln.
Appendix 1D
VimpelCom – company profile in 2004
Second-largest national cellular operator in Russia GSM license portfolio covering 136 million people 45% market share in Moscow and 33% in Russia
First Russian company with NYSE listing US$ 5.3 billion market cap (as of August 31, 2004)
Benchmark for transparency and corporate governance in Russia
Strong financial performance
$, mln 2Q04 2Q03 , %
Net Revenues 490.9 304.4 61.2%
OIBDA 244.7 139.9 74.9%
OIBDA margin 49.8% 46.0% --
Net Income 91.0 52.6 72.8%
0
2
4
6
8
10
12
14
16
18
20
2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 26.08
VimpelCom subscriber base
20042002 2003
million
Source: Company data
Moscow Regions
Appendix 2
New images of the brand Appendix 3C
7
Timeline of the campaign
Press release “Beeline will change on April 4th”
Press release “VimpelCom will change the brand concept”
Rebrand launch. National teleconference.
Breakfast with experts
03.17 03.24 04.04 04.0803.14
Creating a buzz in media
Sept-Oct 10.27
Regional round tables with experts and media, conferences
Conference for media and experts in Moscow
Phase 1 - Preparation Phase 2 - Launch Phase 3- Initial Evaluation
Appendix 5
8
Megafon (Q1 2005)
Beeline (Q1 2005)
MTS (Q1 2005)
Beeline (Q1 2006)
Megafon (Q1 2006)
MTS (Q1 2006)
New perception of the brand
Functional level:Functional level:
Appendix 7A
9
New perception of the brand
Emotional level:Emotional level:
Appendix 7B
Beeline (Q1 2005)
MTS (Q1 2005)
Beeline (Q1 2006)
Megafon (Q1 2006)
MTS (Q1 2006)Megafon (Q1 2005)
10
Growth in profits in 2005
J’son&partners
Growth VimpelCom profit in the total profit of Russian mobile market
Appendix 8B
11
Growth in profits before and after rebranding
Appendix 8C
Stock price is growing Appendix 8D
www.finance.yahoo.com
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