app store optimisation
Post on 17-Jul-2015
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The ultimate goal
The ultimate goal of every app is to reach the highest number of app downloads.
-> More revenues, a bigger user base and more brand recognition.
What is ASO ?
App Store Optimisation (ASO) is the process of improving the visibility of a mobile app (such as iPhone, iPad, Android or Windows Phone app) in an app store (such as iTunes or Google Play for Android). App Store optimisation is closely related to search engine optimisation. Specifically, app store optimisation includes the process of ranking highly in an app store’s search results and top charts rankings. — Wikipedia
Why search matters?
Download channels: • App Store search
• Being featured in the App Store
• High ranking
• Direct links
App reviews
• Bad reviews arrive first
• Unsatisfied users almost always post reviews
• Satisfied users almost never post reviews
Improving App rating & reviews
• Make a quality app
• Insist on asking colleagues, friends and family to rate the app and write a review after each release
• Add a new version even without updates
• Monitor reviews and flag the inappropriate ones to get them removed
“So not only is Threes an amazing iPhone game, they prompt for App Store reviews in a classy way too. Let’s reward this.”
John Gruber
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