app revolution: new world and way of operating business

App  Revolu*on:  New  World  New  Way  of  Opera*ng  

Business  

Photo  by  Chris  Crea*ve  Commons  License  via  Flickr  

By  Louisa  Walch    

We live in an increasingly Mobile World

Photo  by    Pierre  Me*vier  Crea*ve  Commons  License  via  Flickr  

And Businesses need to adapt

Photo  by  Cloudtail  www.black*gerdream.de  Commons  License  via  Flickr  

“A decade ago, we never though it possible. Today, we wonder how we ever managed without apps” – Danny Keens, Producer at 60 Minutes

Having information at our fingertips is becoming the norm.    

“91% of adults have their mobile device within arms reach 24/7”     -Huzzah Media

Increase  in  mobile  internet  usage    

Source:  Stergling  Greg:  Marke*ng    Land  

 “9  out  of  10  mobile  app  searches  lead  to  ac*on,  more  than    half  lead  to  a  purchase!”   -Huzzah Media

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Mobile app development is a useful investment for businesses

Photo  by  James  Commons  License  via  Flickr  

Increase in number of tablet users

Apps have changed how we live our lives

Apps  are  created  to  help  others  and  need  to  be…    

universally  usable  

Efficient

Useful

Increase  in  the  number  of  business  apps    “CIO  predict  50%  increase  in  number  of  business  apps  due  to  customer  demand”    -­‐Microfocus  

Photo  by  Gordon  Hammond    License  via  Flickr  

Operational efficiency trumps customer retention as the main reason to go mobile: In order of priority, CIOs want to support mobile applications to improve operational efficiency, improve operational cost-effectiveness, capture new customers, and retain existing customers.

–  Microfocus

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“Apps  are  low  costs”  •  Low  Cost  Apps    

Photo  by  Gesa  Heselman  License  via  Flickr  

Apps  are  like  valets,  expected  to  serve  people  whenever  and  wherever  they  are,  on  whatever  device  they  have      -­‐CSC  

New  possibili*es  for  crea*ng  revenues  and  services,  it’s  about  making  people’s  lives  easier.  

•  “The  Apps  Revolu*on  is  not  just  about  apps.  It  is  about  business  change:  crea*ng  new  experiences,  inven*ng  new  products  and  services,  redefining  customer  service,  and  improving  produc*vity  and  efficiency.  It  is  about  building  new  and  be]er  ways  of  using  modern  technologies,  and  about  applying  IT  to  en*rely  new  realms.”  

•  CSC  

INVEST  IN  APPS  FOR  YOUR  BUSINESS!  

Sources  Sterling,  Greg.  (2013).  “Mobile  Now  28%  of  Total    Web  Trafic”.  Marek&ng  Land.  Retrieved  from  

 h]p://marke*ngland.com/mobile-­‐traffic-­‐  now-­‐28-­‐percent-­‐of-­‐total-­‐report-­‐64218      Alice Jackson. (2013) Mobile Apps and Busienss. Retrieved from http://

www.microfocus.com/about/press/pressreleases/2013/pr140520131001.aspx n.A. (2014) CSC. Retrieved from http://www.csc.com/innovation/insights/103045-apps_revolution#..