app fest ahmedabad 2013: using the facebook platform to take your app to its best potential

Using the Facebook Platform to the best potential for your app!Plenary Session 4 - Appfest 2013 - IIM, Ahmedabad

Introduction

Why so much fuzz with 'social'?

How to leverage it?

Focus on Facebook

Why Facebook?

What’s Facebook developers platform?

How to make your content 'social'?Provide content with added value!

Goal : game launch teaser

Solution : wearedata, a website that fetches public info (tweets, mobile networks, undergrounds, cctv...etct) in real time in Paris, London, Berlin

Results: + 150 000 visits+ 3 min daily time on siteFB as 1st source of visit

Ubisoft - Watch dogs Wearedata

How to make your content 'social'?Use content related to users' own information

Intel - Museum of me

Goal: promote a smart processor

Solution: a video experience which reveals who's user is as a reflection of his FB social graph

Results:+540,000 Likes +790,000 shares onto Facebook +130,000,000 impressions on Facebook

Vizify

Goal : maintaining a controlled “resume” of users' digital self. A link that could then be shared on a business card...etc.

Solution : bringing in LinkedIn, Foursquare, Twitter, Facebook, and Instagram info to create a complete overview of who user is

Results:+200 000 users in 6 months +4min daily time on site

Microsoft IE10 - Shovel

Goal: communicate on IE10 product launch

Solution: bringing in FB graph information from the user and display it into fun graphs & stats

Results:+100 000 monthly active user+thousands of shares & social interactions

How to make your content 'social'?Let your user create some content & be their own ambassadors

Aoste - Food designs

Goal : brand exposure

Solution : user can create and customize his own meal then share it with friends (inviting them to vote for him)

Results: +10 000 monthly users some crazy creations

Incredibox - create your music

Goal: create some buz around this new company!

Solution: users can create their own music. Each character represent different sounds, including effects, beats, melodies, chorus, and voices

Results:+9 000 000 visitors in 2012+330 000 fans on FBFB as 1st source of visit

How to make your content 'social'?Focus on the 'sharing' experience

USA Today - Website

Goal: increase trafic

Solution: website redesign

Results: +Millions of monthly visits FB as 2nd source of visit

EDIT PRESENTATION NAME IN THE MASTER

EDIT PRESENTATION NAME IN THE MASTER

Pica Pica - city guide

Goal: create up to date & trendy city guides

Solution: users manage every single content

Results: yet to come...

How to make your content 'social'?Focus on the 'social proof'

Canalsat - end of the world

Goal : some buzz for a new TV Channel in dec 2012

Solution : a video experience which reveals end of the world (user FB info included in the video)

Results: +100 000 of users +30% coming from FB shares & publications

What's ahead?

Plenary Session 4 - Appfest 2013 - IIM, Ahmedabad

What's ahead of us?

Graph search will become Facebook 3d pillar (after Timeline & newsfeed )

For now, limited to a few locales…

Thank You

contact@krds.com

Alexander CorsoHead of Business Unit - Asia

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