apis, die grundlage jeder mobilen applikation, strategisch betrachtet

APIs

Strategisch

A European Company …

The diamond:dogs|group develops integral solutions based on the growing oppotunities of digital media in business, marketing and dialogue processes. We offer the strategic development, the concept, the design, the implementation and the commercia-lization of online based dialogue and transaction solutions and have multiplexed our know how in consulting and implementation along the whole digital vaue chain.

The diamond:dogs|group was founded in 1999, is based in Switzerland and Austria and occupies approx. 100 highly specialized experts with long experience on international projects across Europe.Top-class consulting, creative strategy, brilliant design, convincing technology and multi-faceted marketing have convinced a large number of well-known clients of their integral solution competence and made diamond:dogs|group one of the most successful digital service providers in Central Europe.

Based at Vienna and Herisau we are servicing clients all across Europe!

Reference Clients

Quelle: theconsultancy.dk

Customer Touchpoint Value

Phase 1: Awareness / Das Bewusstsein für das Produkt wird geweckt (lnspiration)Phase 2: Favorability / Das lnteresse für das Produkt wird verstärkt (Favorisierung)Phase 3: Consideration / Der Kunde erwägt den Kauf des Produktes (Wunsch)Phase 4: Intent to Purchase / Die Kaufabsicht wird konkret (Anstoß)Phase 5: Conversion / Das Produkt wird gekauft (Umsetzung)

Applicati onProgrammingInterface

The API is “just” the channel into this.

It is the organization’s core business which

is valuable.

Quelle: 3Scale

1.1B / Day (April ‘11)

3B / Day (March ‘09)

APIs are growing & reshaping the new WebThis is not a trend, this is a fact

5B / Day (April ‘10)

5B / Day (Oct ‘09)

13B / Day (May ‘11)

1B / Day (Q1 ‘12)

50% Traffic (March ‘08)

Success for these businesses is heavily relying on their

API(s)9,000 APIs

2005 2006 2007 2008 2009 2010 2011 20120

1000

2000

3000

4000

5000

6000

7000

8000

9000

9,300 APIs: die Spitze des Eisbergs

Wirklich Privat

Privat [Vorerst]

Privat für Partner

Quelle: 3Scale

„Insgesamt 5x-10x so viele … Wachstum von

100% pro Jahr… 2017 ca. 1mio“

Quelle: Gartner

„75% der Fortune 1000 werden bis 2014 ein API zur Verfügung

stellen“

Forrester API Management Platforms, Q1 2013

• Apigee: 107 Mio $• Mashery: 180 Mio $ von Intel• 3Scale: 5Mio (15 People)• Layer7: 155 Mio $ von CA Technologies• Vordel Intel• WSO2 25 Mio $• IBM

“We fully expect 100 percent of the Global 2000 and Fortune 500 to depend on APIs by 2017, but by then they will be asking for much more than API programs as part of their digital transformation.” APIGEE

• 80 % ihres Umsatzes über API• 50+ deklarierte Apps im AppStore

– Regionale Apps: NewYork …– Themen Apps: Skiressorts, Business,

Wellness …– Tools: Trip planner, Travelstories …– Organisationen: Tourismusverbände

Swiss Post Solutions

APIintern

API

Apps Partner Income

A P I Touch Points

• Crowdsourcing• Innovation• Neue Devices • Neue Partner• Neue Vertriebsmöglichkeiten• Schnelle Umsetzung• Produkt Prototyping• …

Wann ?

• Kunde oder Partner frägt nach einer Schnittstelle• Mitbewerber • Screen Scraper auf Ihren Webseiten ?• Sie brauchen mehr Flexibilität in Ihrer digitalen Strategie• E-Commerce, Website, Apps

Open API …

© 2013, the diamond:dogs|group. All rights reserved!

Rainer Friedl

a-1040 wien, weyringergasse 30

ch-9100 herisau, bahnhofstrasse 2

ph.: +43 (1) 315 67 21

+43 (660) 717 95 95

fx.: +43 (1) 315 67 21 190

em: r.friedl@diamonddogs.cc

url: www.diamonddogs.cc

Napoléon Bonaparte