“43% of marketers said they’d · “43% of marketers said they’d create more video content if...
Post on 23-Jun-2020
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TRANSCRIPT
∂
“43% of marketers said they’d
create more video content
if there were no obstacles
like time, resources and budget.”
Buffer
∂
“Let’s get that down to 42%.”
Rob Glass
∂
“Let’s get that down to 42%.
Time, resources and budget
are no longer obstacles…”
Rob Glass
EVERYTHING HERE IS
AUDIENCE-DRIVEN
GREAT SHOTS
GREAT SHOTS(in focus)
(correct brightness)
(correct colour)
GREAT SHOTS(in focus)
(correct brightness)
(correct colour)
Not Vertical
GREAT SHOTS(in focus)
(correct brightness)
(correct colour)
Not Vertical
Steady
GREAT SHOTS(in focus)
(correct brightness)
(correct colour)
Not Vertical
Steady
Level
GREAT SHOTS(in focus)
(correct brightness)
(correct colour)
Not Vertical
Steady
Level
No Zooms
GREAT SHOTS(in focus)
(correct brightness)
(correct colour)
Not Vertical
Steady
Level
No Zooms
Held for 10 seconds
QUICK EXERCISE
Film me
QUICK EXERCISE
Film me
… probably talking about
pressing the screen to
AE/AF LOCK
QUICK EXERCISE
iMovie
Pinnacle Studio
Luma Fusion
iMovie
BRING THAT SHOT IN
QUICK EXERCISE
Use iMovie
THE 3 MAIN
INGREDIENTS
THE 3 MAIN
INGREDIENTS
THE 3 MAIN
INGREDIENTS
THE 3 MAIN
INGREDIENTS
THE 3 MAIN
INGREDIENTS
Stuff happening
THE 3 MAIN
INGREDIENTS
Stuff happening
People chatting
THE 3 MAIN
INGREDIENTS
Stuff happening
People chatting
Voice over
THE 3 MAIN
INGREDIENTS
People chatting
FILMING MISSION
FILMING MISSION
ASK YOUR COLLEAGUE
FILMING MISSION
ASK YOUR COLLEAGUE
“How would you say the session is going
and how much do you think
it’s actually going to help you?”
THE 3 MAIN
INGREDIENTS
Stuff happening
People chatting
Voice over
THE 3 MAIN
INGREDIENTS
Voice over
VOICE OVERRECORD YOURSELF
READING THIS OUT
“At today’s AMA conference
Rob Glass had the seemingly impossible task
of showing us how to create engaging video. Luckily we all had iPhones and iPads.”
EDITING MISSION
EDITING MISSIONBRING THIS SOUND BITE
INTO TIMELINE
(AFTER OPENING SHOT)
EDITING MISSIONBRING THIS SOUND BITE
INTO TIMELINE
(AFTER OPENING SHOT)
Use the SLIDERS technique?
EDITING MISSIONADJUST THE OPENING
SHOT TO FIT
THE VOICE OVER
Use the SLIDERS technique
@flotillavideo
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