anton diaz: our awesome planet - the strategic and tactic usage of media in social business

Gawad Kalinga Enchanted Farm Village 2013

The Strategic and Tactic Usage of Media in Social Business

by Anton Diaz, Founder, www.OurAwesomePlanet.com

Thursday, October 3, 13

The Strategic and Tactic Usage of Media in Social Business

Gawad Kalinga Enchanted Farm Village University 2013

PHILIPPINES is the SOCIAL MEDIA CAPITAL OF THE WORLD

#1. Philippines> Facebook: 93.9%26,866,700 Facebook Citizens in the Philippines*> Twitter: 16.1%> LinkedIn: 1.9%> Internet Use: 29.7%29,700,000 Internet Users in the Philippines**

Thursday, October 3, 13

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The Strategic and Tactic Usage of Media in Social BusinessThe Strategic and Tactic Usage of Media in Social Business

Gawad Kalinga Enchanted Farm Village University

Thursday, October 3, 13

The Strategic and Tactic Usage of Media in Social Business

Copyright 2012. Anton Diaz www.OurAwesomePlanet.comThursday, October 3, 13

The Strategic and Tactic Usage of Media in Social Business

Copyright 2012. Anton Diaz www.OurAwesomePlanet.com

Top Mistakes Entreprenuers Make in Social Media & Internet Marketing

1. Lousy Photos and Not Answering Email or Comments2. Going after Popularity instead of Impact

3. Applying Obsolete Internet Marketing Strategies

4. Blogging for the moment vs. blogging for the future

5. Lost in how to develop their skills in marketing online

Thursday, October 3, 13

8 Things I Learned on How to leverage Social Media in Marketing your

Social Business,over the Past 8 Years of Our

Awesome Planet

The Strategic and Tactic Usage of Media in Social Business

Gawad Kalinga Enchanted Farm Village University

Thursday, October 3, 13

#1 Food and Travel Blog since 20051,000,000+ pageviews in 2 months 45,000+ Facebook Fans 20,000+ pageviews / day 10,200+ Blog Readers 12,000+ Twitter Followers 8,000+ Facebook Friends 70 Klout Score

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A love letter to our sons… 2005Thursday, October 3, 13

Inspire One Mind. Touch One Heart.

One Filipino at a time.

2006Thursday, October 3, 13

KERYGMA CONFERENCE

2007Thursday, October 3, 13

Live your Passion.“ You gotta go after the things you want

while you're still in your prime. ”

2008Thursday, October 3, 13

2008Thursday, October 3, 13

ULTIMATE CULINARY TOURS

2008

ULTIMATE CULINARY TOURS

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2009

MAVEN SECRETS MAVEN SECRETS

Thursday, October 3, 13

ULTIMATE TASTE TEST

2010

ULTIMATE TASTE TEST

Thursday, October 3, 13

2010

MERCATO CENTRALE

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2011

MIDNIGHT MERCATO

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17

MEZZA NORTE (QC)

2012Thursday, October 3, 13

18

CUCINA ANDARE (MAKATI)

20122012Thursday, October 3, 13

8 Things I Learned on How to leverage Social Media in Marketing your

Social Business,over the Past 8 Years of Our

Awesome Planet

The Strategic and Tactic Usage of Media in Social Business

Gawad Kalinga Enchanted Farm Village University

Thursday, October 3, 13

#1: RIGHT MESSAGE to the

RIGHT AUDIENCEat the RIGHT TIME

The Strategic and Tactic Usage of Media in Social Business

Gawad Kalinga Enchanted Farm Village University 2013

Thursday, October 3, 13

#2: LEGEND STORY TELLING

is the number #1 skill you need to learn in social

media marketing

The Strategic and Tactic Usage of Media in Social Business

Gawad Kalinga Enchanted Farm Village University

Thursday, October 3, 13

Click to edit Master title style

• Click to edit Master text styles• Second level• Third level• Fourth level• Fifth level

How do you tell your story to the youth?Thursday, October 3, 13

The Strategic and Tactic Usage of Media in Social Business

Gawad Kalinga Enchanted Farm Village University 2013

LEGEND STORY TELLING- HERO (Protagonist)- IMPOSSIBLE PROBLEM (Challenge)- MAGIC HAPPENS (Insight or Big Idea)- PROBLEM SOLVED (Solution)- YOU LIVE HAPPILY EVER AFTER

Thursday, October 3, 13

#3: Social Media is a CONNECTION and ENGAGEMENT Platform

(not a popularity spamming tool)

The Strategic and Tactic Usage of Media in Social Business

Gawad Kalinga Enchanted Farm Village University

Thursday, October 3, 13

The Strategic and Tactic Usage of Media in Social Business

Gawad Kalinga Enchanted Farm Village University 2013

The Key to EngagementBased on Nuero Linguistic Programming studies, we communicate 7% Words, 38% Tonality, 55% Physiology

Learn the Visual, Auditory, and Kinesthetic types.

Thursday, October 3, 13

The Strategic and Tactic Usage of Media in Social Business

Gawad Kalinga Enchanted Farm Village University 2013

1. Ask yourself: Before going to bed at night, it is most important for you that:

(a) the room is nearly or completely dark,(b) the room is quiet or has pleasing

sounds, or(c) your bed feels comfortable.

Thursday, October 3, 13

The Strategic and Tactic Usage of Media in Social Business

Gawad Kalinga Enchanted Farm Village University 2013

2. For you, having rapport with someone is to:

(a) see that person in a wonderful and easy-to-be-with manner,(b) hear that person communicate things to you in the same manner that you would, or(c) feel toward that person the way you sense he/she feels toward you.

Thursday, October 3, 13

The Strategic and Tactic Usage of Media in Social Business

Gawad Kalinga Enchanted Farm Village University 2013

3. When you agree with someone, you would most likely say:

(a) "that looks right",(b) "that sounds right", or(c) "that feels right".

Thursday, October 3, 13

The Strategic and Tactic Usage of Media in Social Business

Gawad Kalinga Enchanted Farm Village University 2013

Visual, Auditory, and Kinesthetic (VAK) Types

• If you answered all "A", you may be a predominantly Visual person. • If all "B", Auditory. • And if all "C", Kinesthetic.

Thursday, October 3, 13

#4:Consistent & globally unique

Brandingand

The TRIANGLE OFFENSE

The Strategic and Tactic Usage of Media in Social Business

Gawad Kalinga Enchanted Farm Village University

Thursday, October 3, 13

31

LEGENDSTORY

The Strategic and Tactic Usage of Media in Social Business

YOUR BRAND (GLOBALLY UNIQUE & CONSISTENT)

Thursday, October 3, 13

#5:CREDENTIALS

(from established experts in the industry)

and TESTIMONIALS (from users of products)

The Strategic and Tactic Usage of Media in Social Business

Gawad Kalinga Enchanted Farm Village University

Thursday, October 3, 13

The Strategic and Tactic Usage of Media in Social Business

Gawad Kalinga Enchanted Farm Village University 2013

CREDENTIALIZE YOUR STORY- Established Experts in your Industry- Leading Local Magazine, Newspaper - Respected Global News Organization- Objective Assessments and Critics- Celebrities

Thursday, October 3, 13

The Strategic and Tactic Usage of Media in Social Business

Gawad Kalinga Enchanted Farm Village University 2013

Thursday, October 3, 13

The Strategic and Tactic Usage of Media in Social Business

Gawad Kalinga Enchanted Farm Village University 2013

TESTIMONIAL FOR YOUR PRODUCT- Customers or users of your products- Partners that you worked with - Suppliers that you worked with- Online Raves and unsolicited feedback

Thursday, October 3, 13

#6:The Success Formula:

Product Quality (50%), Story and Packaging (50%), + World Class Partnerships

The Strategic and Tactic Usage of Media in Social Business

Gawad Kalinga Enchanted Farm Village University

Thursday, October 3, 13

#7:CHANGING THE POP CULTURE

of your time is a must to succeed.

The Strategic and Tactic Usage of Media in Social Business

Gawad Kalinga Enchanted Farm Village University

Thursday, October 3, 13

The Strategic and Tactic Usage of Media in Social Business

Gawad Kalinga Enchanted Farm Village University 2013

CHANGING THE POPULAR CULTURE- From Fad to Habit- We vs. Them (Create the Contrast)- Influencers as Champions- Generational Intervention- Build to Critical Mass

Thursday, October 3, 13

The Strategic and Tactic Usage of Media in Social Business

Gawad Kalinga Enchanted Farm Village University 2013

EXAMPLES:

- From Coffee to Tea or Healthy Fruit Juice- From Malling to hanging out in Markets- From “Flown In Imported” to “Fresh Local”- Using our own definitions vs. Referencing other definitions- Using Tagalog Names (italizing English)

Thursday, October 3, 13

The Strategic and Tactic Usage of Media in Social Business

Gawad Kalinga Enchanted Farm Village University

#8: VIRAL MARKETING

is the most effective and cost-effective way to market online

and offline

Thursday, October 3, 13

What is Viral in the Philippines?

The Strategic and Tactic Usage of Media in Social Business

Gawad Kalinga Enchanted Farm Village University

Thursday, October 3, 13

What is Viral in the Philippines?1. Privy Info/ “tsismis”

The Strategic and Tactic Usage of Media in Social Business

Gawad Kalinga Enchanted Farm Village University

Thursday, October 3, 13

What is Viral in the Philippines?1. Privy Info/ “tsismis”2. Food / Recipe

The Strategic and Tactic Usage of Media in Social Business

Gawad Kalinga Enchanted Farm Village University

Thursday, October 3, 13

What is Viral in the Philippines?1. Privy Info/ “tsismis”2. Food / Recipe3. Nostalgia

The Strategic and Tactic Usage of Media in Social Business

Gawad Kalinga Enchanted Farm Village University

Thursday, October 3, 13

What is Viral in the Philippines?1. Privy Info/ “tsismis”2. Food / Recipe3. Nostalgia4. Parenting and Kids

The Strategic and Tactic Usage of Media in Social Business

Gawad Kalinga Enchanted Farm Village University

Thursday, October 3, 13

What is Viral in the Philippines?1. Privy Info/ “tsismis”2. Food / Recipe3. Nostalgia4. Parenting and Kids 5. NEW, Cool and Unusual

The Strategic and Tactic Usage of Media in Social Business

Gawad Kalinga Enchanted Farm Village University

Thursday, October 3, 13

What is Viral in the Philippines?1. Privy Info/ “tsismis”2. Food / Recipe3. Nostalgia4. Parenting and Kids 5. NEW, Cool and Unusual 6. Mundane and Funny

The Strategic and Tactic Usage of Media in Social Business

Gawad Kalinga Enchanted Farm Village University

Thursday, October 3, 13

What is Viral in the Philippines?1. Privy Info/ “tsismis”2. Food / Recipe3. Nostalgia4. Parenting and Kids 5. NEW, Cool and Unusual 6. Mundane and Funny 7. Deals

The Strategic and Tactic Usage of Media in Social Business

Gawad Kalinga Enchanted Farm Village University

Thursday, October 3, 13

What is Viral in the Philippines?1. Privy Info/ “tsismis”2. Food / Recipe3. Nostalgia4. Parenting and Kids 5. NEW, Cool and Unusual 6. Mundane and Funny 7. Deals 8. Make Money Online

The Strategic and Tactic Usage of Media in Social Business

Gawad Kalinga Enchanted Farm Village University

Thursday, October 3, 13

What is Viral in the Philippines?1. Privy Info/ “tsismis”2. Food / Recipe3. Nostalgia4. Parenting and Kids 5. NEW, Cool and Unusual 6. Mundane and Funny 7. Deals 8. Make Money Online 9. Pinoy Pride & Nationalism

The Strategic and Tactic Usage of Media in Social Business

Gawad Kalinga Enchanted Farm Village University

Thursday, October 3, 13

What is Viral in the Philippines?1. Privy Info/ “tsismis”2. Food / Recipe3. Nostalgia4. Parenting and Kids 5. NEW, Cool and Unusual 6. Mundane and Funny 7. Deals 8. Make Money Online 9. Pinoy Pride & Nationalism10. LOVE

The Strategic and Tactic Usage of Media in Social Business

Gawad Kalinga Enchanted Farm Village University

Thursday, October 3, 13

2014 is the BEST TIME to launch a social business in Manila!

The Strategic and Tactic Usage of Media in Social Business

Gawad Kalinga Enchanted Farm Village University

Thursday, October 3, 13

2014 is the BEST TIME to launch a social business in Manila!

The Strategic and Tactic Usage of Media in Social Business

Gawad Kalinga Enchanted Farm Village University

1. Internet Penetration is approaching 50%

Thursday, October 3, 13

2014 is the BEST TIME to launch a social business in Manila!

The Strategic and Tactic Usage of Media in Social Business

Gawad Kalinga Enchanted Farm Village University

1. Internet Penetration is approaching 50%2. The Average Age of the Philippines will be 24 yrs old

Thursday, October 3, 13

2014 is the BEST TIME to launch a social business in Manila!

The Strategic and Tactic Usage of Media in Social Business

Gawad Kalinga Enchanted Farm Village University

1. Internet Penetration is approaching 50%2. The Average Age of the Philippines will be 24 yrs old3. 2007 is the year when most cool social businesses were created, it’s a cycle of every 7 years

Thursday, October 3, 13

2014 is the BEST TIME to launch a social business in Manila!

The Strategic and Tactic Usage of Media in Social Business

Gawad Kalinga Enchanted Farm Village University

1. Internet Penetration is approaching 50%2. The Average Age of the Philippines will be 24 yrs old3. 2007 is the year when most cool social businesses were created, it’s a cycle of every 7 years4. Gawad Kalinga’s Social Business Revolution

Thursday, October 3, 13

2014 is the BEST TIME to launch a social business in Manila!

The Strategic and Tactic Usage of Media in Social Business

Gawad Kalinga Enchanted Farm Village University

1. Internet Penetration is approaching 50%2. The Average Age of the Philippines will be 24 yrs old3. 2007 is the year when most cool social businesses were created, it’s a cycle of every 7 years4. Gawad Kalinga’s Social Business Revolution5. You should establish your business in your 30’s

Thursday, October 3, 13

BLOGGING: THE FORMULA FOR SUCCESS!

Copyright 2012. Anton Diaz www.OurAwesomePlanet.com

Live an Awesome Life!

Anton DiazFounder, OurAwesomePlanet.com

Add me in Facebook: antondiazAdd me in Twitter: antondiaz

anton@diaz.ph+63917-5683627

Thursday, October 3, 13