angelique little portfolio
Post on 20-Mar-2017
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ANGELIQUE LITTLEC O N T E N T S T R A T E G I S T
Instagram: littlewonderpics
My Areas of Expertise• User research
• Digital strategy and planning
• Brand development
• Content strategy
• Experience design
• Navigation and user flows
• Iterative product development
• Copywriting and copyediting
• Product marketing
About Me
Industry ExperienceI’ve worked across a wide range of industries including:
• Online Services
• E-Commerce
• Technology
• Consumer Packaged Goods
• Energy
• Medical
• Media
• Non-Profit
• Creative Services
About Me
Recommendation (There’s more on LinkedIn!)
Angelique was instrumental in helping us to articulate our brand, shape our message, and communicate it to our audience.
She researched our industry domain, and quickly came up with a positioning and messaging strategy. She did rapid writing iterations to help us quickly create a coherent overall marketing presence. All on a very short timeline. We could not have done it without her.”
Ju-kay Kwek, Founder of Switchboard
“
About Me
Work SamplesSongkick: littlewonderpic
AERO
WORK PERFORMED
• User research
• Brand and content strategy
• Digital strategy and planning
• Experience design support
• Copywriting
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www.accurayexchange.com
A private forum for the users of Accuray non-invasive
radiation platforms that enables global discussions
between physicists, clinicians, and oncologists.
One of the first of its kind, AERO had grown far
beyond a discussion forum and needed reimagining
as a private social network with a focus on helping
practitioners find and share peer-driven content.
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Switchboard
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www.switchboard-software.com
WORK PERFORMED
• Identity workshop• Competitive research• Brand and content strategy• Information architecture• Copywriting and editing
A technology startup by members of the Google
Cloud team that solves the problem of getting data
to business and marketing teams without IT help.
Switchboard’s first website needed to clearly
articulate the unique problem and solution offered
by the nascent software, in a sea of data solutions,
for potential customers, partners, and investors.
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ADDITIONAL MATERIALS
Press release for debut at
Tableau Conference.
Clearas Water
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www.clearaswater.com
WORK PERFORMED
• Competitive research• User research• Brand and content strategy• Copywriting
An industry disruptor with an innovative solution to
removing harmful nutrients and contaminants from
wastewater without the use of toxic chemicals.
Clearas had spent the last four years proving their
technology and needed to show off their
groundbreaking results and take the brand to the
next level to help win bigger projects and clients.
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Chmura
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www.chmura-econ.com
WORK PERFORMED
• Copywriting and editingA leader in the economic data and analysis industry
with several proprietary software systems and highly
customized professional consulting services.
To meet the needs of younger and savvier
customers, Chmura needed an online presence that
could sell their products and services without the
requirement of speaking to a consultant.
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ADDITIONAL MATERIALS
Party email and print ad
that coincided with a
conference and launch of
the new website.
Skytree
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www.skytree.net
WORK PERFORMED
• Competitive research• User research• Brand and content strategy• Copywriting and editing
Pioneers in the machine learning space with a
solution that performs predictive modeling on
infinite data sets, up to 10,000 times faster.
Skytree was being challenged by the rise of free
open-source solutions and needed to quickly pivot
their image from thought leader to industry leader to
capture market share with their enterprise solution.
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Foresite Capital
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www.foresitecapital.com
WORK PERFORMED
• Competitive research• User research• Brand and content strategy• Experience design support• Copywriting
A $1.3 billion fund invested in disruptive, late-stage
healthcare products and services from genomics and
diagnostics to pharmaceuticals and devices.
Foresite rose to join the top firms of their industry in
three short years and needed to solidify their
reputation by showcasing their strategy and
expertise to attract investors and recruit top talent.
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Thank You!
www.linkedin.com/in/angeliquelittle
Flickr: littlewonderpics
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