andy carvell-sound cloud
Post on 21-Apr-2017
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The Mobile Growth Stack
Andy Carvell soundcloud.com/acarvell
@andy_carvell
MOBILE GROWTH STACK
Acquisition
Engagement &
Retention
Monetization
Analytics
Cross-Sell App Store Optimisation
Press / PR / Blogs / Social
Paid Channels (Ad Networks, SMS, Search, FB
+Twitter)
Partnerships (inc. carriers, OEMS & 3rd party stores)
VIRAL (invites, shares/integrations)
Onboarding Flow (tutorial,
welcome emails, NUX)
PUSH / Email / SMS / in-app
alerts !(mobile CRM)
Deep-LinkingRe-Activation
Campaigns
IAP, Paid Apps, Ad-Supported, Subscriptions, Virtual Goods
Relevant Payment Methods !
- e.g. Carrier Billing, PayPal, Offer Walls,
Credit Card Processing !
Conversion Optimisation
I n t e r n a t i o n a l
Virtual Currency
Dynamic Pricing
Install Attribution
In-App Events
Campaign Measurement
Screen FlowsConversion
FunnelsUser Testing
User / Device Demographics
Cohort Analysis
Bug Tracking A/B Testing HeatMapsApp Store Analytics
Sentiment Tracking
Keyword Performance
CPU/Battery /Network
Performance Analysis
LTV Modeling
Andy Carvell/SoundCloud @andy_carvell
R e t a r g e t i n g
Community
ANALYTICS
Analytics
Install Attribution
In-App Events
Campaign Measurement
Screen FlowsConversion
FunnelsUser Testing
User / Device Demographics
Cohort Analysis
Bug Tracking A/B Testing HeatMapsApp Store Analytics
Sentiment Tracking
Keyword Performance
CPU/Battery /Network
Performance Analysis
LTV Modeling
ACQUISITION Acquisition Cross-Sell App Store
OptimisationPress / PR /
Blogs / Social
Paid Channels (Ad Networks, SMS, Search, FB
+Twitter)
Partnerships (inc. carriers, OEMS & 3rd party stores)
VIRAL (invites, shares/integrations)
I n t e r n a t i o n a l
R e t a r g e t i n g
ENGAGEMENT & RETENTION
Engagement &
Retention
Onboarding Flow (tutorial,
welcome emails, NUX)
PUSH / Email / SMS / in-app
alerts !(mobile CRM)
Deep-LinkingRe-Activation
Campaigns
I n t e r n a t i o n a l
R e t a r g e t i n g
Community
MONETISATION
Monetization
IAP, Paid Apps, Ad-Supported, Subscriptions, Virtual Goods
Relevant Payment Methods !
- e.g. Carrier Billing, PayPal, Offer Walls,
Credit Card Processing !
Conversion Optimisation
I n t e r n a t i o n a l
Virtual Currency
Dynamic Pricing
R e t a r g e t i n g
Mobile Growth Stack - SoundCloud
Acquisition
Engagement &
Retention
Monetization
Analytics
Cross-Sell App Store Optimisation
Press / PR / Blogs / Social
Paid Channels (Ad Networks, SMS, Search, FB
+Twitter)
Partnerships + Integrations (inc. carriers, OEMS, SN Widgets)
VIRAL (invites, shares/integrations)
Onboarding Flow (tutorial,
welcome emails, NUX)
PUSH / Email / SMS / in-app
alerts !(mobile CRM)
Deep-LinkingRe-Activation
Campaigns
IAP, Paid Apps, Ad-Supported, Subscriptions, Virtual Goods
Relevant Payment Methods !
- e.g. Carrier Billing, PayPal, Offer Walls,
Credit Card Processing !
Conversion Optimisation
I n t e r n a t i o n a l
Virtual Currency
Dynamic Pricing
Install Attribution
In-App Events
Campaign Measurement
Screen FlowsConversion
FunnelsUser Testing
User / Device Demographics
Cohort Analysis
Bug Tracking A/B Testing HeatMapsApp Store Analytics
Sentiment Tracking
Keyword Performance
CPU/Battery /Network
Performance Analysis
LTV Modeling
Andy Carvell/SoundCloud @andy_carvell
R e t a r g e t i n g
Community
Mobile Growth Stack - Clash of Clans
Acquisition
Engagement &
Retention
Monetization
Analytics
Cross-Sell App Store Optimisation
Press / PR / Blogs / Social
Paid Channels (Ad Networks, SMS, Search, FB
+Twitter)
Partnerships (inc. carriers, OEMS & 3rd party stores)
VIRAL (invites, shares/integrations)
Onboarding Flow (tutorial,
welcome emails, NUX)
PUSH / Email / SMS / in-app
alerts !(mobile CRM)
Deep-LinkingRe-Activation
Campaigns
IAP, Paid Apps, Ad-Supported, Subscriptions, Virtual Goods
Relevant Payment Methods !
- e.g. Carrier Billing, PayPal, Offer Walls,
Credit Card Processing !
Conversion Optimisation
I n t e r n a t i o n a l
Virtual Currency
Dynamic Pricing
Install Attribution
In-App Events
Campaign Measurement
Screen FlowsConversion
FunnelsUser Testing
User / Device Demographics
Cohort Analysis
Bug Tracking A/B Testing HeatMapsApp Store Analytics
Sentiment Tracking
Keyword Performance
CPU/Battery /Network
Performance Analysis
LTV Modeling
Andy Carvell/SoundCloud @andy_carvell
R e t a r g e t i n g
Community
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