andrew veles product design is about the process

PRODUCTDESIGNis about the process

ANDREW VELES PERFECTIONIST

PRODUCT DESIGN

01 PRODUCT THINKING

�e way ofhow it works

UXDESIGN

PRODUCT THINKING

PRODUCTMANAGEMENT

�e way ofhow it manages

�e way of howyou can get money

A GOOD DESIGNERis Dribbble-ready

02 PRODUCT THINKING

IDEA PROTOTYPES USER STORIES ART DIRECTION SPECIFICATIONS SOLUTION FLOWS

WIREFRAMES PORTRAITS FUNCTIONALITY UI DESIGN TESTING SITEMAP FRONT END

MANAGEMENT BACK END ANIMATION RESEARCH SERVICE SKETCHING

A GOOD PRODUCT DESIGNERis ProductHunt-ready

03 PRODUCT THINKING

IDEA PROTOTYPES USER STORIES ART DIRECTION SPECIFICATIONS SOLUTION FLOWS

WIREFRAMES PORTRAITS FUNCTIONALITY UI DESIGN TESTING SITEMAP FRONT END

MANAGEMENT BACK END ANIMATION RESEARCH SERVICE SKETCHING

REALLY!? CODING?

04 PRODUCT THINKING

UI DESIGNWIREFRAMINGRESEARCH CODING MANAGEMENT

Yeah, a bit

A GOOD PRODUCT DESIGNER

SUPPOSES A LOT.THINKS A LOT.WORKS A LOT.FOCUSES A LOT.

05 FOCUS

PRODUCT DESIGN IS ABOUT

FOCUS

06 FOCUS

PRODUCT THINKING

�e way of howyou can get money

PRODUCT DESIGNER

07 FOCUS

STARTING POINT

IDEA

PORTRAITS

USER STORIES

FUNCTIONALITY

SPECIFICATIONS

SITEMAP

FLOWS

WIREFRAMES

PROTOTYPES

ART DIRECTION

UI DESIGN

TESTING

SOLUTION

PRODUCT THINKING

�e way of howyou can get money

THE WHOLE PROCESS

08 FOCUS

NOW I’M FOCUSING ON IDEA

PORTRAITS

USER STORIES

FUNCTIONALITY

SPECIFICATIONS

SITEMAP

FLOWS

WIREFRAMES

PROTOTYPES

ART DIRECTION

UI DESIGN

TESTING

SOLUTION

USERS USER STORY ADPROTOTYPEFUNC WIRESSPECS FLOWS

NOW I’M FOCUSING ON

�is is the Product Designervision of the product

THE WHOLE PROCESS

09 FOCUS

SITEMAP

LIFECYCLE

10 PROCESS

WORK

REVIEWTHINK

IMPLEMENTATION

On this stage you can’tconnect two di�erent screens

Everything goesright, but...

AS IT IS

11 PROCESSIDEA

PORTRAITS

USER STORIES

FUNCTIONALITY

SITEMAP

FLOWS

WIREFRAMES

PROTOTYPES

UI DESIGN

TESTING

SOLUTION

REBRANDharder than you think

ani

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avy

that

’s w

hy w

e ne

ed cod

ing

butt

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oesn

’t w

ork

can’

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scr

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12 PROCESSIDEA

PORTRAITS

USER STORIES

FUNCTIONALITY

SITEMAP

FLOWS

WIREFRAMES

PROTOTYPES

UI DESIGN

TESTING

SOLUTION

IDEA

PORTRAITS

USER STORIES

FUNCTIONALITY

SPECIFICATIONS

SITEMAP

FLOWS

WIREFRAMES

PROTOTYPES

ART DIRECTION

UI DESIGN

TESTING

SOLUTIONREBRAND

POOF. I’M DEAD

13 PROCESS

THIS THING

A PRODUCT DESIGNER WILLDESIGN THE SOLUTION, UNTILTHE PROBLEM CHANGES.

14 PROCESS

OUR GOAL IS

15 PROCESS

TIME

PRODUCTGROWTH

When the Product Designerwas hired

STABLE GROWTH

THE JEDI WAY

16 EXAMPLE

MOBILE APP

17 EXAMPLE

BEFORE AFTER

PROCESS

18 EXAMPLE

DESKTOP APP

19 EXAMPLE

BEFORE AFTER

LOGO

20 EXAMPLE

BEFORE AFTER AAAAFTER

CONCLUSION

BUILDING FEATURES IS EASY,BUILDING THE RIGHT FEATURESFOR THE RIGHT PEOPLEIS CHALLENGING.

21 PROCESS

ANDREW VELES PERFECTIONIST

PERFECTIONIST.AGENCY

IAMANDREWVELES.COM

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