andrew stokes managing director andrew.stokes@clarityenglish.com a unique advantage adrian raper...

Andrew StokesManaging Directorandrew.stokes@clarityenglish.com

A unique advantage

Adrian RaperTechnical Directoradrian.raper@clarityenglish.com

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Results Manager

Group students and teachers into a hierarchy that matches the institution’s classes.

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Generate reports based on what you want to see.

Results Manager

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Reports can summarise students in a group:

Results Manager

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Reports can also show full detail for an individual student.

Results Manager

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Results Manager

An administrator can also see how much the program is being used overall.

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Higher Colleges of Technology• Integration into the classroom• Test case for iPads• Fed into important MoE adoption

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• Consistently high usage over four years• Important for British Council objectives

Sciences Po

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Kent libraries (UK)• A new sector• Potentially huge reach• A new angle on promoting both Road to IELTS and IELTS

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The institutional versionWhat competitive advantages does it give?

• To provide support in preparing candidates

• To enhance a partnership offering

• To provide a good reason for ongoing contact

• To promote British Council - IELTS association

• To generate an ongoing, predictable revenue

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Reasons for lack of success to date:

1. Lack of understanding of the unique Road to

IELTS advantage

2. Inadequate systems resources for B2B

selling

3. The length of the sales cycle

4. Inexperience and nervousness at B2B

selling

5. Lack of time

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1Focus on the real

objective

2Set clear target

focus on the real objective

3Subsidise – for year

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4Support the

institutions

A new approach

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Next steps for Road to IELTS?• Speaking upgrade

• Wrap-arounds

• Study planning

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Questions?