andrew goodwin- music video theory
Post on 29-Nov-2014
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Andrew
Goodwin
Music Video Theory
Form
s and
Conve
nti
ons
of
Musi
c V
ideos
There is a relationship
between the lyrics and
the visuals. There is a relationship
between the music and the visuals.
Particular music genres may have their
own music video style
and iconography.
Form
s and
Conve
nti
ons
of
Musi
c V
ideos
There is a demand on
the record company for
lots of close-ups on the
main artist. The artist may develop
their own star iconography. There is likely to be
reference to voyeurism.
There are likely to be
intertextual references.
Lyri
cs Lyrics establish a general feeling or mood but do not offer
a coherent meaning.
Musi
c The tempo of the track
drives the editing of the video.
Genre Different genres use
different conventions
and iconography in their videos.
Cam
era
work
Camera movement, camera angle and distance all have impact on the meaning of the song
and video. They also create a more dynamic feel to
stage performance.
Edit
ing
The editing is related
to the pace of the song. For example, a
fasted paced song will
generally include fast
paced editing. Digital effects and CGI
add a uniqueness to
the video which is enjoyed by the audience.
Narr
ati
ve
The narrative in music
videos and songs are
rarely complete. They tend to suggest
storylines or offer complex fragments in
a non-linear order, leaving the viewer with the desire to see
them again.
Voye
uri
sm
This suggests that erotic
pleasure may be gained by
looking at a sexual object.
Film presents us with a
variety of pleasures not
exclusively sexual ones.
Laura Mulvey proposed the
idea of the Male Gaze where
women are objectified for
the ‘pleasure’ of the
audience. This has also been put on
it’s head with the Female
Gaze as well.
Sta
r co
nst
ruct
ion
A pop star image is created from the following materials:
The songsThe record coversMedia coverageLive performanceMusic videos
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