anandalok: looking beyond - study by fps

Social Media study for ABP Magazine - Anandalok

Anandalok

Website

Anandalok Website – anandalok.in

• Anandalok comes out once a fortnight. • The dates are 12th and 27th, of every month.

• The website features all the news pegs published on print of the latest edition. • The website has not yet updated the latest edition (January 12th) on the same day.

• There is an active FB page for Anandalok, however, the same is not projected anywhere on the website. • The content of the website has no outside info, other than what has already been published.

•There is just one section which speaks about the new edition.

• The website offers all the stories according to different categories, for example, Tollywood news, Bollywood

news, fashion & lifestyle, and more. • Each category has drop-down buttons as well.

• The only drawback is, once the readers have read it in print, there’s nothing new to offer on the website.

• There is a gallery which takes the viewers through several Tollywood, Bollywood and Hollywood moments.

• They cross-promote all their magazines on the website.

• Anandalok is available on magzter.com, as well as on rockstand.in – the information is available on the site.

Difficulties with the Website

• There are no archival stories on the site. When new stories appear on the site, the older ones are replaced. • The photos in the galleries do not have dates. One cannot track the events or dates if they wish to, from the website.

• The content on the site is true to print, other than the photo galleries.

Difficulties with the Website

•There is a social media presence of Anandalok on Facebook, but they do not have any icons connecting them. • The ‘Like’ button on every news peg does not work. On selecting it, the like is not reflected on the original post on Facebook.

• The comment section does not work in a desired manner. The user’s can comment is shared along with the story, from their profile.

The site highlights tweets from celebs on their site, but one cannot see the same on Twitter, there is no link to the tweet.

Anandalok Website – Technical analysis.

• The website does not allow page caching. • The meta description is too lengthy. The ideal number of characters is 140 to 170. Anandalok

has 280 characters. • Image caching is also missing from the website.

• Alternate text is incomplete.

Facebook Analysis

https://www.facebook.com/anandalokmag

Anandalok on Facebook

• On Facebook, Anandalok’s page was launched on May 10, 2013. • The page has a total of 8,860 Likes.

Facebook Posts

• Posts are made on a regular basis, from Mondays through Fridays. • There are, however, no posts on the weekends.

• On an average, they make 5 posts a week. • If the posts are further broken down – sometimes there are over 10 posts a day, whereas sometimes

there are 4 posts a day. • Special occasions have lesser to zero number of posts.

• The posts going up on Facebook are taken from: a. Print, leading the links to the stories on the online magazine website and

b. Current events – birthdays, screenings, contests,

Post Type – 1 Leading the audience to the website.

Post Type – 2 Leading the audience to the photo gallery on their website.

Post Type – 3 Cover of each month’s issue.

Post Type – 4 Birthday wishes of celebs.

Post Type – 5 Contest posts – active on Website as well.

Post Type – 6 Real-time news

Post Type – 7 Engaging posts.

Anandalok on Facebook - as seen on a smartphone.

Facebook Overview

• Most of the content is true to print. • Images are mostly taken from the Internet, but sources are not

mentioned. • Posts are regular only on weekdays, but inactive through the

weekend. • There is extremely low conversation on the page.

• The posts receive an average of 20 ‘Likes’. • The number of comments vary from one to none, in majority posts.

• Tollywood stories receive the most number of likes, comments and/or shares.

• Images of every edition cover receives a lot of ‘Likes’ and ‘Shares’, as compared to other posts.

• There is absolutely no mention of the fact that Anandalok is available on magzter.com, as well as on rockstand.in • There is no user acknowledgement on their page.

• One major issue with the updates are – the photo quality used. They often have vertically longish images, which doesn’t fit the

frame. Find examples of the same in the screenshots alongside.

Competition

Vogue - India

• Vogue – India on Facebook has a verified page. • They have over 798,600 pages likes.

• The posts are made on a regular basis.

Vogue – India: Content plan and reception

• Top stories in print • Celeb gossip

• Exclusive celeb photographs • Raffles, offers, discounts, shopping festivals

• Fashion – style statements, makeup clothes, accessories • Award ceremonies – who wore what – National to International events.

• Celeb interviews – fashion and art oriented people • Food – luxury food

• Vogue cover • ‘Girls’ TV show updates

• Makeovers

• On an average, their posts receive 605 ‘Likes’ and 5 ‘Shares’. • Some posts receive comments, however, there is no comment moderation.

• Spam comments are kept as it is, without being hidden. • Negative comments are also left as it is.

Vogue – India: Key Takeaway

• The images used are of high quality. • All posts are made using an image – uploaded with the link of the story.

• All things fashion and celebs are put up on the page. • Cover images and Display images are changed according to each month’s edition.

Stardust India

• Stardust Magazine does not have a verified page. • The page has a total of 6k Likes.

• They have regular posts from Monday to Saturday. • There are no posts on Sunday.

Stardust India: Content plan and reception

• Birthday wishes • Celeb gossip

• Exclusive celeb photographs • Celeb Interviews

• Live updates – celebs/happenings. • Celebrity childhood pictures

• Movie reviews • ‘First Look’ – movies, and more.

• Stardust Awards

• On an average, their posts receive 12 ‘Likes’ and none to 1 ‘Share’. • The posts receive extremely low amounts of comments. • Spam comments are kept as it is, without being hidden.

• Negative comments are also left as it is.

Stardust India: Key Takeaway

• Most of the images used are of high quality. • All posts are made using an image along with links provided, leading the audience to the full story.

• All things ‘celeb’ are put up on the page. • Cover images and Display images are changed according to each month’s edition.

Filmfare Magazine

• Filmfare Magazine does not have a verified page. • The page has a total of 40k+ Likes.

• They do not have regular posts on Facebook. •They have become inactive on Facebook.

Filmfare: Content plan and reception

• SwachhBharat – the campaign was on, and the latest updates have been during this campaign, further which, there have been no update on the page.

• Celeb gossip • Celeb Interviews

•Movie reviews • #100FilmfareDays – movies which were successful

• Filmfare Awards • Live updates

• On an average, their posts received 9-10 ‘Likes’ and none to 1 ‘Share’. • The posts receive extremely low amounts of comments.

• Negative comments are also left as it is.

Stardust India: Key Takeaway

• There is not much to learn from their page, except for the fact that their activities have gone down on the page.

• Their latest updates are, as seen in the screenshot. • They have become highly inactive since August 2014.

• The images which were used before, were high quality images.

Cine Blitz Magazine

• Cine Blitz Magazine has a verified page. • The page has a little over 11k Likes.

• They do not have regular posts on Facebook. •They can be considered active, because the news pegs are up-to-date.

CineBlitz: Content plan and reception

• First Look •Exclusive celeb pictures

• Celeb gossip • Celeb Interviews

•Movie reviews • Issue launch • #CineNews

• Live updates • Celebrity Birthdays

• Movie Teasers and Trailers

• On an average, their posts received 24-25 ‘Likes’ and none to 1 ‘Share’. • The posts receive extremely low amounts of comments.

• Negative comments are also left as it is.

CineBlitz: Key Takeaway

• Their pegs are upto date. • There are plenty of live updates – from events around the city (Mumbai)

SEO

Keyword: ‘Bengali Magazine’

Keywords are pretty good when searching for ‘Bengali Magazine’. Ananldolok appears on the 1st page itself.

Keyword: ‘Bengali Film Magazine’

Keywords are very good when searching for ‘Bengali Film Magazine’. Ananldolok appears on the 1st page, and as the 1st link.

Keyword: ‘Bengali Celebrity Magazine’

Keywords are very good when searching for ‘Bengali Celebrity Magazine’. Ananldolok appears on the 1st page, in the ‘rockstand’ link.

Keyword: ‘Bengali Gossip Magazine’

Keywords are very good when searching for ‘Bengali Gossip Magazine’.

Ananldolok appears on the 1st page, as the 1st link.

While searching for ‘Bengali Celebrity Gossip Magazine’, Anandalok does not appear on the 1st 2 pages of the

search. However, ABP’s Wikepedia page does appear on the 1st page.

SEO

While searching for keywords like ‘Bengali Entertainment’ or ‘Bengali Lifestyle’, Anandalok does not feature in the

first 2 pages of the search.

However, while searching with the keyword ‘Bengali Lifestyle Magazine’, Sananda appears as the first link,

while Anandalok appears on the 2nd page of the search.

Conclusion