analytical anarchy
Post on 06-Jul-2015
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WITHDRAWAL
Cailun Booker, Kelly Coonan, Samantha Chavez, Kirby Dunavin, Sara McGee
STREET CROSSING RESEARCH
• Law Abiders
• Calculated Risk Takers
• Brazen Risk Takers
CALCULATED RISK TAKERS86% of UT students are calculated risk takers
WITHDRAWAL RESEARCH ONLINE SURVEY
Condoms: #1 Contraceptive Choice
Risk Importance
WITHDRAWAL RESEARCH IN-DEPTH INTERVIEW
8 groups of 15 participants
Insights-Peer influence-Males are prepared-Females rely on the pill-Aware of the risk-Knowing your partner
DOWNTOWN INTERVIEWS
DETAILS: 6TH STREET, 2/16/2012, 11 PM – 2 AM
• Insights
•Males are more
•Most people are aware of risks
• “knowing” the partner makes a difference
SOLUTION AND EXECUTIONS
Educational Pamphlet
Condom design and event
SOLUTION AND EXECUTIONSTV screens
SOLUTION AND EXECUTIONS
eBus
SOLUTION AND EXECUTIONS
Condom vending machines
THANK YOU!Questions?
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