an introduction to afra furniture

© 2014 Afra Furniture 600 Hodge Street Montréal, Québec

H4N 2A4 Tel: 1-514-908-0048

www.afrafurniture.com

! About Afra Furniture

! Our Service

! Our 7 Collections

! Recent Projects

Florence Chair & Armchair

! Contract furniture manufacturer

! Focusing on hospitality and institutional living spaces

! Rebranded in 2014: Formerly known as

! Local business: Montréal (Ville St.-Laurent)

! European and Japanese suppliers

! Each piece is handcrafted to client’s specifications

“To inspire designers with a stylish and sophisticated variety of high quality furniture that’s both

functional and comfortable.”

Trend

We carry an impressive variety of collections and models

!  7 collections with 1000+ items

!  Chairs, armchairs, lounge, barstools, public seating and theatre chairs

!  Up to date with all the latest fabrics and materials

!  Look and styles: "  Thonet/Bentwood, Courthouse, Café, Bistro,

Brasserie and Diner "  French classic: Louis XV & XVI "  Italian classic: Baroque and 17th-18th C Venetian "  Modern and contemporary "  Scandinavian "  American 50s - Art Deco

① Afra Modeste

② Afra Classic

③ Afra Modern

④ Elegance

⑤ Contemporary

⑥ Danish

⑦ Theater

! Chairs are made in Montréal: Assembled, stained and upholstered

! Beech wood and metal frames supplied by European manufacturers

! Customization possible

! Possible upon designer request (i.e. adding stretchers)

! Client must supply designer drawings and dimensions

! Afra will supply CAD drawings and samples

Customization available, $100 per color.

Black #25717 Cappuccino #25718 Cherry #25715 Cognac #25517 Elle #27162 Honey #25716

Mahogany #25398 Natural #25528 Safari #27824 Walnut #25397 Wenge #25516 White Wash #25719

! We deal with all the leading fabric manufacturers and many more! In fact, we deal with all fabric suppliers!

! Material needed provided in yards (yd) with prices

!  Fire retardant upon request

!  California’s standards are the most stringent in North America

!  State of California Department of Consumer Affaires Bureau of Home Furnishings and Thermal Insulation

! Material and filling materials used in upholstered furniture meet the flame retardant requirements described in California Technical Bulletin 117

! Samples provided upon request: Expected delivery is 7 to 14 days

! Lead time: 8-10 week (average)

! 5 year warranty: Afra Modeste, Classic and Modern Collections

! 3 year warranty: Contemporary, Elegance & Danish Collections

•  Over 50 items in inventory •  3 week lead-time •  Maximum 30 units

Luce  Chair  

Elips  Series  

Thonet  Armchair    Barstool  No.  56  

Courthouse  Series  

Basic  Series   Holder  Chair  

! Customer’s Own Material (COM) Pricing ! Except Pedrali - Grade 1 pricing

! We offer volume based pricing

! 3 levels of COM volume based pricing: ! Level 1: 1 – 10 units ! Level 2: 11 – 30 units ! Level 3: 31 + units

!  Afra Modeste Collection has a large variety

"  35+ items "  16 different series

!  Styles: mainly bentwood, bistro, diner and courthouse

!  The collection is continuously updated with new and fresh models

!  This collection is excellent for for bistros, “brasseries” and diners

Thonet Chair No. 14

! Made in Montréal

!  Beech wood frames from Europe

!  5 year warranty

!  The Afra Modeste Collection offers great value:

!  $0 - $200 = 27 items !  $201 - $500 = 40 items

Torino Chair

Andy Barstool Bombey Lounge Armchair

! Chair

! Armchair

! Barstool

! Lounge Royal Armchair

Bistro Armchair Bistro Chair Bistro Barstool

Dresden Barstool Dresden Chair

German Chair

Thonet Chair No. 56 Thonet Chair No. 9

Thonet Chair & Barstool No. 150

Thonet Chair No. 18

Thonet Armchair No. 56

Thonet Chair No. 9

Thonet Classic Barstool

Andy Chair

Torino Two Chair Soley Chair

Boston Chair

Torino Chair

Courthouse Chair

Soley Armchair

Samba Armchair

!  Afra Classic Collection has a large variety

"  100+ items "  30 different series

!  Styles: mainly classic French and Italian

!  The collection is continuously updated with new and fresh models

!  Traditional look great for residential and retirement homes

! Made in Montréal

!  5 year warranty

!  The Afra Classic Collection can fulfill a wide range of project budgets:

!  $201 - $500 = 55 items !  $501 - $800 = 21 items !  $801 - $1500 = 14 items !  $1500+ = 6 items Julia

Fiona

Dakota Armchair Tress Bench

Mirow Barstool

Empire Chair

Uptown 2 Seat Sofa

! Chair

! Armchair

! Barstool

! Sofa ! Poof/Bench

Large, comfortable chairs with 19 inch depth is perfect for the North American hospitality industry.

Jane Lounge Armchair Bali Lounge 2 Seat Sofa Uptown Chair Fiona Lounge Armchair

Optik Armchair Moka Armchair Alfa 2 Seat Sofa Dance Chair

Bali Lounge Armchair Douglas DRL Picasso Armchair

Astral Armchair & Pouf Jewel Armchair

Traforata Series

Traforata Armchair, Barstool and Chair Traforata 3 Seat MS and Armchair MS

Traforata 2 Seat Deluxe Traforata M 3 Seat and M Armchair

Jane Oval Rome Maddy Louis XV Alika

Large Selection of oval chairs with different price ranges

Palazao Chair and Armchair

Mirow Chair and Armchair

Fiona One Chair

Jane Stackable Chair

Louis XV Stackable Chair Fiona Stackable Chair

Rome Chair Fiona Chair

Classic to Modern The type of finish and upholstery can change

the look and style  

Traforata Armchair Deluxe & Fiona Armchair Grand

!  Afra Modern Collection has a large variety

"  270+ items "  40+ different series

!  Styles: Modern and contemporary

!  The collection is continuously updated with new and fresh models

!  Great for restaurants, lounges, hotel rooms, waiting, conference, office rooms, etc.

! Our Italian supplier is one of the world’s premium furniture makers

!  Its clients include renowned companies of the furniture industry such as:

! Modern design and look

!  Very comfortable

!  Polflex:

"  Polyurethane molded to metal & wooden frames

"  Shape will never deform: Avg. density is 50 kg/m

"  Seat Firmness can be modified (upon request)

Mateo R9

! Made in Montréal

!  5 year warranty

!  The Afra Modern Collection can fulfill a wide range of project budgets:

!  $0- $200 = 5 items !  $201 - $500 = 188 items !  $501 - $800 = 52 items !  $801 - $1500 = 25 items !  $1500+ = 3 items

Lucia L3

Eileen Sofa

Livia MSL Lounge Nelly Three Barstool

! Chair

! Armchair

! Barstool

! Lounge

! Sofa

! Pouf

Cali R8 Armchair Hugo C3 Pouf

Frost Chair

Lobi Lounge Armchair Ann P10 Armchair

Lila S6 Lounge

Dima Armchair w Legs

Cali C6 Armchair Madeira Lounge

•  Over 20 wood or metal bases

•  Many choices:

"  Chrome "  Castor wheels "  Fixed base "  Swiveling "  1 or 4 legs "  Star shape "  Barstool "  Sled "  Etc.  

! Exclusivity in Canada

! 100% made in Italy

! 90+ years of chair making experience

! Creativity and passion producing highly sophisticated, modern, elegant and fascinating furniture

“A Tale of everyday elegance.”

Torso 837/AI

!  Ideal for 4, 5 et 6 star projects

! Wood: oak, ash and walnut

! Prices start at $500

! 3 year warranty

“A Tale of everyday elegance.”

LUNA 758/P

Torso 837/I

Torso 837/LI

Diva 775/AI

Diva 775/IL

Grace 834/PMCC

! Made in Italy

!  All products focused on functionality and design

! Main values: Design oriented, high quality standards, short delivery periods and excellent customer service

Sign 455

!  Satisfies the most varied needs: Hotels, restaurants, shopping centers, airports, stadiums, offices spaces, education, cafés, outdoors, etc.

!  Excellent for food courts and public spaces

Kuadra XL

!  Different shapes and materials:

"  Wood: Oak, ash, beech, veneer and laminate

"  Plastics: polypropylene, polycarbonate, polyethylene, technopolymer, methacrylate, acrylic and nylon

"  Four frame sizes (14, 16, 20 and 24mm)

"  Fully upholstered including the frame

"  3 year warranty Ester 691

Allure 735

Blitz 641

Pasha 660

Host Lounge

Miss-Alù

Leila 681

!  Unique, mid-century, post-modern, Scandinavian design: "  Minimalist: Clean, simple, natural with contours "  Wood: Oak, teak, rosewood and walnut " 

Ib Kofod Larsen

Elisabeth

!  Furniture became increasingly desirable over time !  Designed the famous Elisabeth chair

Ib Kofod Larsen  

日本製  « Made  in  Japan  »  

IL-08 IL-10

IL-07 JUN-02 SR-02

JUN-01

!  Trusted partner: 100+ years experience

!  Perfect for theatres, cinemas, auditoriums, conferences and sports halls, lecture rooms, etc.

!  Chairs are tailored to meet architects’ requirements

HER995 ST

HER998 ST

HER999 ST

HER893 ST

Diva 775/AI Diva 775/I

Diva 775/IL Diva 775/P

Diva 775/PL

!  Westin San Francisco

!  Marriott Vancouver

!  Hambar Restaurant

!  Żyara

!  Rialto Theatre

!  MaSo Restaurant

!  Downtown S-F: trendy South of Market (SOMA) neighborhood

!  Californian menu

!  Retro look: « computer design of Silicon Valley’s early days »  

Courthouse Armchair

Courthouse Chair

!  Showcase Bar and Restaurant

! Modern and trendy

! Menu: French-Californian and local ingredients

Anna Luna 2 Armchair

Anna Luna 2 Chair

Holder Chair

Holder Armchair

Fiona Modern Armchair

Fiona Modern Armchair Deluxe

!  Restaurant specializing in hams and “charcuteries”

! Old Montréal, Hotel St. Paul

!  Retail Design Institute Awards First Prize Interior Design

Luce Chair

Luce Barstool

! Brossard, Quartier DIX30

! Restaurant and lounge: Lebanese and Mediterranean gastronomy

! Custom stain finish

Jade Chair

Otto Lounge

Laurren Lounge Armchair

Basic Barstool

Oliver One Chair

!  One of Montréal’s iconic buildings: Constructed in 1924

!  Restoration’s mandate: To conserve the unique architecture, style, graceful proportions, elegant details and acoustic performance

!  Special case: Afra only supplier able to deliver in 3 unique chair formats

Foster 2

© 2014 Afra Furniture 600 Hodge Street Montréal, Québec

H4N 2A4 Tel: 1-514-908-0048

www.afrafurniture.com