an introduction to adobe analytics and how it compares to google analytics

adobe analytics

say hello

<intro>

</intro>

• Omniture Web Analytics was purchased by Adobe in 2009.

• It continued to operate as “Omniture Business Unit”, until 2012 when it was rolled into the Adobe Marketing Cloud.

• Prides itself on being a real-time analytics platform to allow for predictive intelligence and smarter business solutions.

<adv>

</adv>

• CRM integration

• Ability to create calculated metrics

• More flexibility when it comes to customization and reports

• Easy to share segments, dashboards, and reports

• Excel integration

<d-adv>

</d-adv>

• Pay to play

• Only integrates with Adwords at an additional cost

• Limited filtering options and can lead to additional costs

• Filters can’t be set up at the profile stage, only report stage

• Limited / outdated resources available

ga vs. aa

ga• Free w/ a premium option

• Easy set up with limited customization options

• No official customer support

• Limit of 10 million hits per- month

• 20 custom variables

aa• $$$

• Difficult to set up but allows for customization

• 24/7 Customer Support

• Unlimited hits per-month

• 250 custom variables

</diff>

<diff>

• AA comes with a lot of hidden costs

• Fairly straight forward to use and analyze data if you’re familiar with GA

• <3 the customization options for reporting and metrics

• While GA now has more enterprise features than before, it’s still the best option for small businesses. While AA is built for larger companies/websites.

<outro>

</outro>

• http://blog.thedigitalgroup.com/gajendras/2015/10/26/google-analytics-vs-adobe-analytics/

• http://www.searchdiscovery.com/blog/comparing-data-adobe-analytics-vs-a-analytics/

• https://blogs.adobe.com/digitalmarketing/analytics/calculated-metrics-inside-omniture-sitecatalyst/

• https://www.distilled.net/resources/omniture-for-beginners/

<resources>

</resources>

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