an introduction facebook for small businesses

An Introduction to Facebook for Small Businesses

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Business GoalsGet found by those looking for what you do

Connect and engage with your audience

Build a community around your organisation

Share relevant & interesting content to grow your audience

Gain leads and ultimately customers

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TerminologyEdgerank

Friend or Fan

Group

Like

News Feed

Page

Profile

Wall

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Set Up A Business Page

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Creating the Pagehttps://www.facebook.com/pages/create/

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Profile & Cover Photo

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Editing the Page

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Administrators

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Page OptimisationComplete your profile & update regularly

Add relevant applications – Events, Email Signup

Professional images

Plan your messaging

Engage with users

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Page PromotionIt’s all about content:

Studies by Dan Zarrella a social, search, and viral marketing scientist for HubSpot.

A Group or Page?Communities & Interests – Groups

Businesses & Organisations - Pages

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Measurement & Metrics

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Facebook Insights

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Tracking Your Success

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Tracking Engagement

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Some Best PractisesBe interactive

Early or exclusive offers

Curate relevant content

Like others too

Engagement is key

Don’t pitch

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Thank You

SeanClark.com Ltd.

“Enabling businesses to leverage the power of the web.”

01379 330330info@seanclark.com

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