amplify your content marketing with video

Brightcove Amplify Your Content Marketing w/ Video

Shiri Friedman December 3, 2013

Director Tech Partners, Brightcove

…let’s watch some video

Content Marketing Is

Fundamentally Changing

How We Approach Marketing

…wait a minute… is this really new?

1931

Today 1.5m Subscribers

14 Languages

#1 Publication

WHAT ARE YOUR GOALS FOR CONTENT MARKETING?

BRAND AWARENESS

2013 B2B Content Marketing Benchmark, CMI/Marketing Profs

CUSTOMER ACQUISITION

LEAD GENERATION

LOYALTY

THOUGHT LEADERSHIP

ENGAGEMENT

WEB TRAFFIC

LEAD MGT

SALES

79%

74%

71%

64%

64%

63%

60%

45%

43%

WHAT CONTENT TYPES GREW THE MOST?

VIRTUAL CONFERENCES

MOBILE CONTENT

RESEARCH REPORTS

VIDEO

44%

2013 B2B Content Marketing Benchmark, CMI/Marketing Profs

70%

33%

28%

25%

52%

15%

10%

2011

2012

BOOST YOUR CONTENT ECOSYSTEM WITH VIDEO

Video Works

Video Always

Video Everywhere

6300 Customers 60 Countries

5 Marketing Topics that may scare you

7 ROI Stats that may excite you

40 Customers that may inspire you

CONTENT & CONVERGENCE

The Rise of Content Marketing Changes the Media Mix

Customer Journey

Your CONTENT is your first sales call

second,

third…

Brands are publishers

TV

Build Your Own TV Station

x5

Pages with video attracted

more visitors and…

increase in organic traffic

from search engines. (MarketingSherpa)

CONTENT CONNECTS

CONNECTING DIGITAL AND PHYSICAL

CONTENT & CHANNELS

2012 …..THE PC STARTED TO DIE

As of today, the average

user spends 2 hours and 38

minutes per day on their mobile

devices. Source — Flurry 2013

Online Video Consumption

Source — Adobe Digital Video Benchmark Report 2013 30% Overall Growth YoY 300+% Mobile Growth YoY

MOBILE AUDIENCES DEFINED BY TWO WORDS…

SMART PLAYERS

CONTENT & COMMUNITIES

of marketers plan to add video to their sites making it a higher priority than Facebook, Twitter, and blog integration.

(Social Media Examiner, April 2012)

CONTENT CONVERTS

CUSTOMER EXAMPLE: LIZ EARLE TV

60

Link to Liz Earle TV

When marketers used the word “video” in an email subject line, open rates rose 7% to 13% (Experian 2012 Digital Marketer: Benchmark and Trend Report)

Visitors who view product videos are 85% more likely

to buy than visitors who do not. (Internet Retailer)

• Convergence

• Content

• Connected

• Channels

• Communities

• Conversion

srotter@brightcove.com

Shiri Friedman

sfriedman@brightcove.com