amec 2015 integrated pr measurement workshop
Post on 12-Aug-2015
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Winning in Integrated Measurement
Leader vs Follower
Spot the Signs of Integration
• Change in client internal org structure • Diverse agency types briefed on same project• Client blending agency teams on projects
Leading the Integration Shift
• Thought leadership – visibly advocating change• Packaging case studies of integrated measurement• An appointed leader – the passionate internal champion • Internal training workshops• For agencies – develop an integrated client target list• For clients – integrated agencies you want to partner with• Membership of AMEC!
Talent Implications
Product Implications
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