ambient ads 1
Post on 06-Apr-2018
218 Views
Preview:
TRANSCRIPT
8/3/2019 Ambient Ads 1
http://slidepdf.com/reader/full/ambient-ads-1 1/32
ADVERTISING
The activity of attracting
public attention to a productor business, as by paidannouncements in the print,
broadcast, or electronic
media.
8/3/2019 Ambient Ads 1
http://slidepdf.com/reader/full/ambient-ads-1 2/32
AMBIENT ADVERTISING
Also known as Outdoor Advertising
Innovative Advertisement that communicates the
simple message in a most expressive way.
Pervasive Communication for the urban areas
Smart Placements of media
8/3/2019 Ambient Ads 1
http://slidepdf.com/reader/full/ambient-ads-1 3/32
Ambient Advertising
Ambient advertising is the placement of advertising in unusual & unexpected placesoften with unconventional methods
Instead of using outdoor billboards, print andtelevision ads, agencies started to place ads onunusual items or unusual places.
8/3/2019 Ambient Ads 1
http://slidepdf.com/reader/full/ambient-ads-1 4/32
Why Ambient Advertising
• Consumers are staying out of their homes.
• Less time to spare fornewspapers, televisions andmagazines.
• People process images much
8/3/2019 Ambient Ads 1
http://slidepdf.com/reader/full/ambient-ads-1 5/32
Advantages
• Visibility
• Frequency
• Creative
•
Effectiveness
• Element of Surprise
• Easy to Recall
8/3/2019 Ambient Ads 1
http://slidepdf.com/reader/full/ambient-ads-1 6/32
Disadvantages
• High Cost
• Small Coverage
• Difficult to Evaluate the TargetAudience
• Limited Message
• Wear out
8/3/2019 Ambient Ads 1
http://slidepdf.com/reader/full/ambient-ads-1 7/32
Ambient AdvertisingScenario In IndiaGROWTH RATE – IN TOTAL
8/3/2019 Ambient Ads 1
http://slidepdf.com/reader/full/ambient-ads-1 8/32
Ambient Advertising MarketIn India
It involves 8-10% of the total advertisingexpenditure
0
2
4
6
8
10
12
8/3/2019 Ambient Ads 1
http://slidepdf.com/reader/full/ambient-ads-1 9/32
Ambient Advertising Forms
• Posters• In Store Advertising• Sports Stadium/Arena• Transit• Airport Advertising• Mall Advertising•
Air balloons/Skywriting• Washrooms• Petrol/Gas Pumps• Laser Projecting
8/3/2019 Ambient Ads 1
http://slidepdf.com/reader/full/ambient-ads-1 10/32
Click to edit Master text stylesSecond level● Third level● Fourth level●
Fifth level
P O S T E R S
8/3/2019 Ambient Ads 1
http://slidepdf.com/reader/full/ambient-ads-1 11/32
Click to edit Master text stylesSecond level● Third level● Fourth level●
Fifth level I n
S t o r
A d v e r t i
s i n g
8/3/2019 Ambient Ads 1
http://slidepdf.com/reader/full/ambient-ads-1 12/32
Click to edit Master text stylesSecond level● Third level● Fourth level● Fifth level
o r t s S t ad i u m / Ar e n a
8/3/2019 Ambient Ads 1
http://slidepdf.com/reader/full/ambient-ads-1 13/32
Click to edit Master text styles
Second level● Third level● Fourth level● Fifth level
T r a n s i
t
A
8/3/2019 Ambient Ads 1
http://slidepdf.com/reader/full/ambient-ads-1 14/32
Click to edit Master text stylesSecond level● Third level● Fourth level● Fifth level
Ai r por t Ad v e r t i si ng
l
8/3/2019 Ambient Ads 1
http://slidepdf.com/reader/full/ambient-ads-1 15/32
Click to edit Master text stylesSecond level● Third level● Fourth level●
Fifth level
a l Ad v e r t i s i n g
8/3/2019 Ambient Ads 1
http://slidepdf.com/reader/full/ambient-ads-1 16/32
Ai r
b a l l o o n s / S k y w r i t i n g Click to edit Master text styles
Second level● Third level● Fourth level● Fifth level
8/3/2019 Ambient Ads 1
http://slidepdf.com/reader/full/ambient-ads-1 17/32
Click to edit Master text stylesSecond level● Third level● Fourth level● Fifth level
W a s h r o o m
s
8/3/2019 Ambient Ads 1
http://slidepdf.com/reader/full/ambient-ads-1 18/32
Click to edit Master text stylesSecond level
● Third level● Fourth level
● Fifth level
P e t r o l / G
a
s
P u m p
s
Cli k t dit M t t t t l
8/3/2019 Ambient Ads 1
http://slidepdf.com/reader/full/ambient-ads-1 19/32
Click to edit Master text stylesSecond level● Third level● Fourth level●
Fifth level
L a s e r
P r o j e
c t i n
g
8/3/2019 Ambient Ads 1
http://slidepdf.com/reader/full/ambient-ads-1 20/32
A
C
r e a t i v e
H o w
T o M
a k e
A m b i e
n t A d s
8/3/2019 Ambient Ads 1
http://slidepdf.com/reader/full/ambient-ads-1 21/32
• Keep it Simple
• Color
•
Copy• Font Type
8/3/2019 Ambient Ads 1
http://slidepdf.com/reader/full/ambient-ads-1 22/32
Guidelines
• All premises within the City displayingoutdoor advertising will require annuallicensing.
•
Ads inside buildings will not requireapproval or licensing.
• Change of message will not requireapproval.
• In single property/business premises asingle license will be required regardless of the number of advertising
8/3/2019 Ambient Ads 1
http://slidepdf.com/reader/full/ambient-ads-1 23/32
Successful Outdoor Ads InIndia
C l i c k
t o e d i t
M a s t e r t e x t
s t y l e s
S e c o n d
l e v e l
● T h i r d l e v
e l
● F o u r t h l
e v e l
● F i f
t h l e v e l
8/3/2019 Ambient Ads 1
http://slidepdf.com/reader/full/ambient-ads-1 24/32
N a
m e T h e
F o l l o w i n
g
A
m b i e n t
A d s
8/3/2019 Ambient Ads 1
http://slidepdf.com/reader/full/ambient-ads-1 25/32
P O S T
E R S
8/3/2019 Ambient Ads 1
http://slidepdf.com/reader/full/ambient-ads-1 26/32
I n S t o r e
A d v e r
t i s i n g
8/3/2019 Ambient Ads 1
http://slidepdf.com/reader/full/ambient-ads-1 27/32
S t a
t i o n
A d v
e r t i s i n g
8/3/2019 Ambient Ads 1
http://slidepdf.com/reader/full/ambient-ads-1 28/32
T r a
n s i t
8/3/2019 Ambient Ads 1
http://slidepdf.com/reader/full/ambient-ads-1 29/32
A i r B a l l o o n s
8/3/2019 Ambient Ads 1
http://slidepdf.com/reader/full/ambient-ads-1 30/32
W a s h
r o o m s
8/3/2019 Ambient Ads 1
http://slidepdf.com/reader/full/ambient-ads-1 31/32
Conclusion
With the media explosion all around andincreasing competition, media-planners arelooking at the possibilities of Outdoor Advertisingthese days.
Escalating prices of the television and printmedia, along with market fragmentation.
Changing customer lifestyles and growing clutterhave all generated the need for advertising on a
medium, which is untapped and can innovatively
8/3/2019 Ambient Ads 1
http://slidepdf.com/reader/full/ambient-ads-1 32/32
top related