ambassador you: integrating social media into business communications

Ambassador You: Integrating Social Media into Business Communications

Why Integrate Social Media?

• Brands that are the most engaged in social media saw their revenue grow during 2008 by 18 percent while the least engaged brands saw losses of negative 6 percent.

http://www.engagementdb.com/downloads/ENGAGEMENTdb_Report_2009.pdf

Why Integrate Social Media?

• Study Shows Small Businesses That Blog Get 55% More Website Visitors

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx#ixzz130WiTXtQ

The State of Social Media Q3 2011

• Social networks and blogs continue to dominate American’s time online, now accounting for nearly a quarter of total time spent on the internet.

• Social media has grown rapidly – today nearly 4 in 5 active internet users visit social networks and blogs.

• Americans spend more time on Facebook than they do on any other U. S. website.

• Close to 40% of social media users access social media content from a mobile phone.

http://blog.nielsen.com/nielsenwire/social/

Social Media Tools; How They’re Used

PublishConnect Listen Engage

Focus Efforts on a Few

The “Big Three”

Identify Your Brand

1What is the ONE THING that you can address with authority?

Define Parameters• Who will manage the community?• Who will contribute?• What are the rules of engagement?

Define S.M.A.R.T. Goals

• Specific• Measurable• Actionable• Realistically high• Time-bound

The Six Ways to Use Social Media

1. Create and Maintain Infrastructure

2. Listen 3. Publish 4. Connect5. Engage6. Evaluate

6

ONE: Develop Infrastructure

• Web site• Blog• Both?

Home Base

TWO: Listen

• What are your customers saying about you?

• How do you KNOW?• How can you answer

customers’ questions before you’re even asked?

TWO: Listen -- ToolsThe quickest way to monitor content on the social Web is to use a feed reader.

THREE: Publish“Neither a press release nor a full-page ad in The New York Times will boost your search engine ratings as much as a regularly updated blog. The shortest, cheapest, fastest and easiest route to a prominent Google ranking is to blog often.”

— Robert Scoble and Shel Israel “Naked Conversations”

Four: Connect• Find people like you• Read lots of content• Learn who makes up

your network

FOUR: Connect -- Facebook1.5 million local businesses on Facebook

FOUR: Connect -- Twitter

FIVE: Engage

• Reward fans• Be helpful• Connect your

network• Endorse others• Produce frequent,

quality content• Create meaningful,

long-lasting relationships

SIX: Evaluate and Celebrate Success

• Define Goals

• Measure Progress

• Celebrate Success

https://www.google.com/analytics

Twitter – understand your Klout

The Six Ways to Use Social Media

1. Create and Maintain Infrastructure

2. Listen 3. Publish 4. Connect5. Engage6. Evaluate

6

Questions?Thank You!

Marijean Jaggersmjaggers@jaggerscommunications.com

www.jaggerscommunications.com

http://www.google.com/profiles/marijean.jaggers

http://www.linkedin.com/in/marijeanjaggers

https://www.facebook.com/JaggersCommunications

www.twitter.com/Marijean