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Post on 13-Apr-2017
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All Projects (3)
Gina Song UX Researcher
Amazon.com
Hallway Displays: Storyboards The storyboards that I created after conducting a consumer study at Amazon.
Adventure from the Consumer Study
Alex Needs a Babysitter
So we have to keep searching…
Source: Consumer StudyBe ready for other upcoming stories
"But finding one from the website
is better than finding a person from the street."
- Alex
Potential sitters reply online and we carefully check each one’s details
Adventure from the Consumer Study
Cindy Orders Papa Johns Online
After I order it says, “Your order has been submitted and it’ll be there @ 5.” (no reminder later)
Papa Johns, I always order online. Always.
I go to Papa Johns app. I sign in.
I click on “delivery” and then “repeat a past order”
Often I’ll repeat the same order because kids will always get the same stuff.
Sometimes I’ll order at 11am for a 5pm delivery because we don’t want to wait 40 minutes when we are hungry.
I have my debit card stored on there so it’s just one click!
• It’s never late• No order got mixed up• I get free pizza once I have 21
points (one large pizza = 3 pts)
- Cindy
Source: Consumer StudyBe ready for other upcoming stories
Adventure from the Consumer Study
July Plans To Go to West Palm Beach in Florida
Source: Consumer StudyBe ready for other upcoming stories
Hi! I’m July! I look up flight & hotel. I like Expedia. It does bundles.
It always has best deals! It says how much you save if you book together. It’s neat!
It’s better than what Kayak was offering. $663 for flight & hotel.
Expedia has best guarantee and if I find cheaper ones I’ll call them and ask for the difference; they will do it right away (but I’ve never done it).
What’s most important to me when choosing a hotel?
“Expedia is really awesome!!”
- July
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