amato

Does art sell?

Does the use of art in advertising help sales?Or is it only a delusion, that makes advertising more refined, but has no effect on its effectiveness?

OBJECTIVES:- Attract attention - Drive sales- Stimulate loyalty

To italian

coffee Amato

IDEA:

In Italy they know a lot about coffeeIn Italy they know a lot about artIn Italy they know that each cup of coffee - is an art

Meet the coffe-art:the art of drawing with coffee

Ключевой элемент:

Coffee-ArtУникальная техника рисования свежим

espresso. Впервые в Беларуси, приглашенные

художники под заказ создают 10 картин в стиле сoffee-art.

Structure:PRESS CONFERENCE

THAT PRESENTS COFFEE ATR STYLE

PROMOTION THAT INVITES CUSTOMERS TO THE EXHIBITION

EXHIBITION IN CAFE «AMATO»

Press-conference:Media representatives were invited to interactive exhibition where the style itself was presented.

Tasting:Promoter-"artist" consults on the product, gives invitations to the exhibition. Near the table there is an easel with a coffe art reproduction.

Sales promo:Buy 1 Amato pack - get a set of coffee-art costers, Buy 2 Amato packs - get a branded coffee cup

Exhibition:

An open exhibition in coffee-art style: for two months an exhibition of paintings in the style of coffee art was successfully held in a coffee shop "Cafe Amato".It attracted new customers and builded loyalty of exsisting ones

Results:PRESS CONFERENCE

THAT PRESENTS COFFEE ATR STYLE

PROMOTION THAT INVITES CUSTOMERS TO THE EXHIBITION

EXHIBITION IN CAFE «AMATO»

We attracted attention

We made sales

We built loyalty

20 press + 2 TV free reviews

40% increase in a downturn period

Coffee artist received private coffee art orders