amanda king – communications directorthe power of social media – safety & humor. 32. the...

Shannon Hein – Economic SustainabilityAmanda King – Communications Director

About Our Community – A Portrait of Fort Collins

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Leadership System

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Leadership System

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What is Engagement?

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Public engagement is a process that brings people together to address issues of common importance, to solve shared problems, and to bring about positive social change.

Why Engagement?

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Who are We Engaging?

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How Are We Engaging?

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Systems Approach

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Systems Approach

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• Not a one size fits all• Every level equally important

• Clarity of decision making role• Tools for every level

Systems Approach

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Systems Approach – Example

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The OFI

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Systematic Listening for Actionable Feedback

Understanding Satisfaction & Engagement

Clear Customer Segments

Satisfaction Results similar to Citizen Survey

Business Engagement - Baldrige Feedback

Business Engagement - Objectives for Action

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• Voice of CustomerBusiness Satisfaction– Specific Services– The City in general– The CommunityChanging Business ConditionsClear Segmentation

• Improved Economic Health Outcomes

Business Engagement - Areas of Focus

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Engagement System(Gathering Info.)

Feedback & Intelligence(Evaluation & Response)

Business Engagement - Vision

External• Improve

Satisfaction• Enhanced

Relationship

Internal• Coordinated

Strategy

Engaged Businesses

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Business Engagement – Systematic Approach

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Where are We Engaging?

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Broaden methods of community engagement with additional consideration to diverse backgrounds, languages and needs.

OBJECTIVE (7.5):

Access Fort Collins

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Meet People Where They Are

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What Does Success Look Like?

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0%

10%

20%

30%

40%

50%

60%

70%

80%

2006 2008 2010 2012 2013 2015 2017 2018

COMMUNITY SURVEY METRICS

Listening to Residents* Welcoming Resident Involvement* Informing ResidentsInforming Businesses Welcoming Business Involvement

*Much higher than the national benchmark

Case Studies: Broadband & Police

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Case Study: Broadband

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Case Study: Broadband

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Case Study: Broadband

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Case Study: Broadband

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Case Study: Broadband

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Meet People Where They Are

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The Power of Social Media – Human Interest & Community Building

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The Power of Social Media – Safety & Humor

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The Power of Social Media – Force Multiplier

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Contact Us

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Shannon Heinshein@fcgov.com

Amanda Kingaking@fcgov.com