alvarion carrier grade wi-fi market & industry trends
Post on 30-Dec-2015
53 Views
Preview:
DESCRIPTION
TRANSCRIPT
Alvarion Carrier Grade Wi-FiMarket & Industry Trends
Proprietary and Confidential
Proprietary Information.
3
Carrier Grade Wi-Fi Definition
Delivers the Service End-users Expect
The Service Provider Perspective
• Scalable to million of users
• Long range – less APs per sq-km
• Smooth deployment and trouble-free operation (NMS)
• Open standards - Back office integration
The User Perspective
• Seamless service (HS2.0 ready)
• QoS
• High capacity
• Secured
Proprietary Information.
4
Positioning Map
Alvarion is a Carrier Grade Wi-Fi Market LeaderA
lvar
ion
-Wav
ion
Mo
toro
la
Low-end WISPs
High-end WISPs
Ca
mp
us
Sa
fe C
ity
Air
po
rts
Se
a p
ort
s
Min
es
Oil
& g
as
Ho
tels
Ma
lls
SP
G
CarrierAccess Service
Cellular Offloading
Alt
ai,
Go
Net
, B
elA
ir
Ub
iqu
iti
Mik
roT
ik
Ru
cku
s
Tro
po
s F
iret
ide
Sky
pil
ot
Cis
coC
isco
Growth, $1B Market in 1-2 years
$$Per Account
Dir
ect
Dis
trib
uti
on
Proprietary Information.
5
Mobile Broadband Traffic is Soaring
Capacity Inflation PointCapacity Inflation Point
Exponential Demand for Mobile Broadband Traffic• AT&T: 8X increase in data traffic between 2007 - 2010 coinciding with the launch of the iPhone
• Cisco: 26x growth between 2010 – 2015, 65% will be video
Proprietary Information.
6
Wi-Fi Overtakes ALL IP Networks in 2015
Fastest Growth is with Mobile, yet Wi-Fi will Carry Most of The Load
• Mobile Traffic growth leads with 92% CAGR (Wired 24% CAGR, Wi-Fi 39% CAGR)
• The biggest driver for the global traffic growth will be video
The Death of Mobile? The Rise of Wi-Fi as a Viable Alternative to Mobile Cellular Networks , Cisco, November 2011
Proprietary Information.
7
Wi-Fi is a User Driven Phenomena
The User perspective
• Low cost, unlicensed band and interoperability propels adoption
• Wi-Fi-only tablets are here
• Apple: iPhone 4S owners use twice as much data as iPhone 4 users and three times as much data as iPhone 3G owners CNET Jan 2012
• Half of Smartphone usage is already on Wi-Fi Bango early 2011
Proprietary Information.
8
Wi-Fi is Strategic to Cellular Operators
The Service Provider perspective
• Ubiquitous, low cost deployment
• Wi-Fi will offload ~ 60% of mobile data traffic by 2015 Juniper 4/2011:
• Hotspot number will grow from 1.3M in 2011 to 5.8M in 2015 Informa
• 40 connections per sec. on AT&T Wi-Fi hot spot network on 3Q11• 302 million Wi-Fi connections on 3Q12, 3 times more than last year
• 47% of mobile operators: “hotspots are crucial to enhance their customers’ experience” WBA Industry Report 2011
• Hot-zones in San-Francisco, London, Singapore, Seoul, Tokyo…
Proprietary Information.
9
Wi-Fi Cellular Integration Standards
3GPP, IEEE, WFA, WBA
• Wi-Fi integration with 3G – 2004 (3GPP I-WALN)• Ahead of its time
• SIM Authentication
• Wi-Fi integration with LTE – 2010 (3GPP LTE EPC core) • Common service delivery
• Access control per flow, in use in Korea already
• WFA Hotspot 2.0 - Certification starts in mid 2012• WBA and WFA initiative
Proprietary Information.
10
Wi-Fi is Strategic to Cellular Operators
Backhauling & joint LTE / Wi-Fi nodes
• Micro cells backhaul• Small cells to drive over $1.5B in wireless BH by 2016 Mobile Experts, 10/2011
• 58% of outdoor small cells will be BH by wireless by 2016 ABI Research 9/2011
• Heterogeneous networks is the future• LTE + Wi-Fi micro cells
Proprietary Information.
11
Wi-Fi is Strategic to Cellular Operators
New Services Opportunity
• Location based services• Advertisement, reminders, friends finder, emergency services
• Indoor navigation – the leading app, hot• Accuracy is the key
• Malls, Airport terminals, large retail stores, campuses, museums…
• Managed Wi-Fi services
• Wi-Fi usage is mainly indoor• Home, Work, Public places
Proprietary Information.
12
Wi-Fi to Lead Location Solutions by 2015
Over a Billion Wi-Fi Location Based Devices by 2015
Alternative Positioning Technologies , ABI, October 2010
Proprietary Information.
13
The Outcome - Wi-Fi is Booming
In-Stat's September 2010
•Over a billion Wi-Fi chipset shipment by 2012
•From 0.5 billon in 2009 to nearly 1.7 billion Wi-Fi enabled devices, in 2015.
•Wi-Fi technology rapid development continues: Beamforming, Hotspot 2.0, 802.11ac, Wi-Fi direct, 802.11ad, 802.11aF…
Proprietary Information.
14
A few words about Private Networks
• Education – 300,000 K-12 schools in NA
• Hospitality – “many hotels offer unreliable or outrageously expensive wireless Internet access” TechCrunch
• Oil & Gas – Video Surveillance, VoIP, logistic area …
Dawn Lake Hotel Heilongjiang Daqing
Guangxi Qinzhou UniversityZunyi Government building
Hekou Oil
Proprietary Information.
15
Summary
Opportunities Come With Challenges
• Interference and low power regulation Alvarion Wi-Fi leads
• Service accessibility – complex today HS2.0
• Security SIM/Web authentication, AES
• Core integration AAA, tunneling• Unified user profile
• Service continuity
• Mobility
• Roaming
• Business case profitability Lowest number of base stations per sq-km, reliable
Thank You
• Lior Mishan & Ulik Broida
top related