alumni how co² climate and ecology drive companies to change 22-04-14_antoine geerinckx_web

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How CO2, climate and ecology drive companies to change.

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About CO2logic1. Since 2006

2. Mission: reduce CO2 emissions

3. Create sustainable competitive advantages

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Reducing their climate impact

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AGENDA1. Carbon Dioxide

2. Drivers: Climate, People, Norms and Value

3. Cases

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1 kg of CO2 ?

10 km with a small car

3 km with a big car

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1 tonne of CO2 ?

1/6 of an atomium ball

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Brussels – New-York (r) ?

2,5 ton

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15.000 km/year ?

1,5 ton

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Carbon accounting

3 months heating

(350 l heating oil or 450 m3 natural gas)

7.000 km

by car(Golf 1.9 TDI)

1 return flight

Brussels – Marrakech

(1 passenger Economy)

91 steaks

(250g)

What is 1 tCO2e? The consumption of…

714kg of paper 375kg of steel

Source: Bilan Carbone, Guide des

facteurs d’émissions V6, ADEME

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AGENDA1. Carbon Dioxide

2. Drivers: Climate, People, Norms and Value

3. Cases

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THE DRIVERSClimate // People // Norms // Value

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By 2050

� 9 billion humans

� ecosystems can recycle 1.1 tons CO2 eq per person

today

� we emit 13 tons CO2 eq per person.

� (US 24t, China 5t, India 1,6t....)

� so our emissions should be reduced by 92% (by 2050) !

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Climate change accelerates existing problems

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agriculture

& hunger

warfloods

poverty

rising sea

levelsmigration

draught

health

costs &

economywater

access

Climatechange

CH4

CO2

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IPCC report (2014)

10 conclusions

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+2°C by 2030(if the actual trend of 2,2% CO2 increase per year continues)

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> 95% of scientists

say climate change

is caused by humans

(while 42% of americans believe humans are the cause)

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26-98 cm sea level

rise by 2100

(the 2007 scenario was 18-59 cm)

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more extreme

weather events(wet areas more rain and dry areas become drier)

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agricultural production

efficiency decrease of

2% per decennia(if no adaptation is undertaken while our need increases

by 14% per decennia)

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increased health

problems (mainly in developing countries due worsening food & water

access and extreme weather events)

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increased risk of

species extinction (some species won’t be able to adapt of move to more suitable

areas while climate is changing in their current habitat )

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more conflicts (between populations with shared resources under pressure)

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high economic cost of

climate change(an increase of 2°C could lead to a loss of inbetween 0,2% - 2% of

worldwide revenues )

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review our current

energy model (and the way we do & use agriculture, industry, transport,

buildings, …to remain under de 450 ppm’s / +2°C)

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Climate urgency

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LUCKILYThere are some obligations

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Kyoto

Compulsary/obligations - Belgian case:

� World is divided into two parts

� Reduction of - 7,5% vs 1990 (deadline 2012) – EU level (20-20-20)

� 363 units have received a quota (40% of Belgium’s CO2 emissions)

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SADLYThe biggest emitters don’t follow

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THE DRIVERSClimate // People // Norms // Value

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People want to do something and will use some of their power:

“consumer behaviour”

� 66,8% would punish an unsustainable brand by buying less

� 47% consumers changed product or brand because of eco-labelling

� Majority of consumers are ready to pay more for sustainable

products/services

Climate is not doing great

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People & activism…

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People & activism…

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CONSUMER BEHAVIOUR+EVOLUTION OF MEDIA+EVOLUTION OF ACTIVISM

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History: « Image is reality »

� Moving from an era of one-way media (mainstream TV, Radio, Papers,

Magazines,…)

� Exposed to the imposed message/image

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� Era of reactive-media (Internet, blogs, twitter, facebook, interactive TV,…)

� Consumers access reality, share and react…

Today : « Reality is image »

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Social media… ….activism

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THE DRIVERSClimate // People // Norms // Value

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� Worldwide similar approach for all companies

� GHG Protocol

� Bilan Carbone

� ISO 14067

� And now EU-wide approach :

� Product Environmental Footprint (PEF)

� Organisation Environment Footprint (OEF)

Norms: International CO2 approach

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� Bilan Carbone

� CO2-prestatieladder

� ...

To know your broader footprint you need to request your suppliers’ footprint.

The Carbon Footprint snow-ball effect

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Bilan Carbone - Scope 1 - 3

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CO2-prestatieladder

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� Some of which might become mandatory (EU legislation) *

� Supplier exclusion

� Public tenders

� ….

Transparency requirements

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Bringing value through environmental literacy & responsibility

Eu parliament

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THE DRIVERSClimate // People // Norms // Value

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Identify & evaluate opportunities (eco, finance, hr & marketing…)

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� Carbon Disclosure Project (CDP) for listed companies *

� BREEAM certification increase building value **

� CO2-prestatieladder***

� Supplier exclusion

� Public tenders

� ….

Bringing value through environmental literacy, dependency, responsibility

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Bringing value through environmental reporting

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BREEAM: building certification value

BREEAM-certified properties command a 28 percent premium over non-certified

properties,… (source: RICS)

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Transparency as a competitive advantage

� Two of the biggest tender issuers

� ProRail & Rijkswaterstaat

� More than 300 companies participating

� CFE, BESIX, Bam,…

� Advantages

� Uniform evaluation criteria / transversal

� For entity and participants

� Independent / snowball-effect

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1) Organisational Carbon Footprint

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2) Product Carbon Footprint - LCA

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CO2 Neutral ?

“CO2 neutral means that – through a transparent process of measuring emissions,

reducing those emissions and offsetting residual emissions –

net calculated CO2 emissions equal zero.”

International standard for CO2 Neutral (PAS 2060)

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Act now !

�antoine geerinckx: antoine@co2logic.com

thank you for listening

"We do not inherit the earth from our parents,

we borrow it from our children.“

Antoine de Saint-Exupéry 1900-1944