alpha marketing - sxsw presentation
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APRIL 00, 2013
SXSW 2013
WHAT IS SXSW?
IDEAS
2007 2009 2012
So.
THE CHANGINGFACE OF RETAIL
THE MAIN REASON?
We’re all runningaround with these.
WON’T TECHNOLOGYKILL BRICKS & MORTER?
No.
IT’S WHERE YOUCAN FULLY EXPERIENCETHE BRAND
SO WHAT’S IT ALL MEAN?
LARGE SCALE IMAGING REAL-TIME DATAPERSONALIZED CONTENT AUGMENTED REALITYFACIAL RECOGNITION WIFI TRIANGULATIONPERSONALIZED SIGNAGE TARGETED SMSLAYERED CONTENT NO PHYSICAL CHECK-OUT
RETAIL IS AN EXPERIENCE.NOT A DESTINATION.
THE NEW BRANDCURRENENCY WILLBE DOPAMINE.
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