allegany college of maryland professional golf management
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Allegany College of MarylandProfessional Golf Management
Golf management education for tomorrow’s
professional
About
About
• Allegany College of Maryland is located in Cumberland, Maryland
• Two program options:– Two year Associates degree in
Hospitality Management with a PGM option
– One year certificate in PGM
• Golf Team is a member of the Maryland JUCO Athletic Conference
Investment Comparison
Investment comparison
Option Degree CostTotal cost with
PGA MembershipPGA Apprenticeship only NA $10,000 $10,000
Golf Specific Academies NA $34,000 $44,000
Four-year non-PGA PGM Yes $80,000 $90,000
Four-year PGA PGM Yes $125,000 $125,000
ACM + Transfer Yes $62,000 $72,000
Allegany College of Maryland’s PGM program…It’s the best value in golf education!
Source: Data compiled from industry averages.
By attending ACM and then transferring, you’re not only receiving a degree, but you’ll develop the education needed to pursue your PGA or LPGA membership!
Program Courses
Program Courses
Students required to take additional general education courses.
First Semester•Golf Operations I•Golf Mechanics & Teaching I•Intro to Hospitality
Second Semester•Golf Operations II•Competition Management
Third Semester•Golf Operations III•Golf Mechanics & Teaching II•Hospitality Supervision
Fourth Semester•Golf Club Fitting & Repair•Hospitality Marketing
Internship I Internship II
Golf Operations
Golf Operations I
• This course will cover:oCustomer serviceo Personnel managementoBusiness planning and goal setting
It is 6-7 times more costly to attract a new customer than it is to retain an existing customer.
Source: White House Office of Consumer Affairs: http://www.whitehouse.gov/
Golf Operations II
• This course will cover:oGolf shop managemento POS systemso Tee sheet managementoMerchandisingoMembership sales and marketing
Total economic impact generated by golf in 2011:$176.8 billion
Source: http://golf2020.com/media/31624/2011_golf_econ_exec_sum_sri_final_12_17_12.pdf
Golf Operations III
• This course will cover:o Practice range managementoGolf car fleet managementoCaddie managemento Teaching academy and practice facility
ownership and operation
Practice Ranges & Alternative Facilities generated $907.1million in total revenue in 2011.
Source: http://golf2020.com/media/31624/2011_golf_econ_exec_sum_sri_final_12_17_12.pdf
Golf Mechanics & Teaching
Golf Mechanics & Teaching I & II
• This course will cover:o Swing principlesoBall flight lawsoHands on teaching simulationso Teaching, coaching, training, and
motivational techniquesoNeeds of special populationso Instructional program development and
management
Competition Management
Competition Management
• This course will cover:o Planning and execution of golf
tournaments, outings, and member events
oUSGA Rules of Golf and Handicapping System
According to We Are Golf, the golf industry is responsible for $3.9 BILLION in charitable giving per year!
Source: http://wearegolf.org/charity/contributions/
Golf Club Fitting & Repair
Golf Club Fitting & Repair
• This course will cover:oGolf club performance factorsoGolf club fitting diagnostics and
suggestionsoBasic club repair, including but not
limited to, regripping, reshafting, changing loft and lie angle, and swing weight
In 2011, Americans spent $5.6 billion on golfer supplies.
Source: http://golf2020.com/media/31624/2011_golf_econ_exec_sum_sri_final_12_17_12.pdf
Hospitality
Introduction to Hospitality
• This course will cover:oAn overview of the history, organization,
opportunities, challenges, trends and developments facing the industry today
Hospitality is the world’s fastest growing industry and will add one new job
every 2.5 seconds.
Source: http://www.emich.edu/sts/hrm/hospitality.htm
Hospitality Supervision
• This course will cover:o Supervision, leadership, staffing,
performance evaluations, delegation, and diversity within the hospitality industry
In the hospitality industry, you can not only move into a variety of different positions with your employer, but you can move your way
up into management positions very quickly as well!
Hospitality Marketing
• This course will cover:oDetermining core business functions o Performing a S.W.O.T. analysisoUnderstanding PR and advertising within
the hospitality industry
Did you know that the LPGA Tour has put its player’s Twitter handles on caddie bibs?
Source: http://www.golfchannel.com/news/golftalkcentral/lpga-putting-twitter-info-caddie-bibs/
Internships
Internships I & II
• Designed to provide real world training to enhance student experience
• Each consists of a three month period (late May - late August) at a golf industry facility
• Internships may be completed at any golf facility, with approvalInternships are a great way to get hands-on experience in all of the
aspects of the golf industry that interest you!
Career Paths
Career Paths
Golf Operations•General Manager•Director of Golf•Head Professional
Golf Instruction•Teaching Academy Owner/Operator•Director of Instruction•Teaching Professional
Golf Sales & Marketing•Membership Director•Marketing Director•Golf Event Sales Manager
Golf Equipment•Golf Equipment/Apparel Sales Rep•Golf Retail Store Manager•Golf Club Fitter/Tech Rep
Golf Associations•Association/Tournament Administrator
Golf Organizations•Executives/Management
Golf Team
Golf Team
• The ACM Golf Team is a member of the Maryland Junior College Athletic Conference
• Team AccoladesoRegion XX
Champions, 2013
oDivision II National Championship Participant, 2013
Other Information
Other Information
• Articulation with California University of PA
• How to become a PGA or LPGA MemberoACM PGM has no affiliation with the PGA
of America or the LPGAoWe do however work with individuals in
helping them understand the process of pursuing PGA or LPGA membership, and equip students with knowledge needed in these programs
Allegany College of Maryland PGM does not guarantee membership in the PGA of America or LPGA.
Learn More
Learn More
• Visit Allegany College of Maryland online: www.allegany.edu/pgm
• Follow the ACM PGM blog: www.acmpgm.wordpress.com
• Contact Program Coordinator Josh Leibfreid: jleibfreid@allegany.edu
Allegany College of Maryland | Cumberland, Maryland | www.allegany.edu
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