all-in crowdfunding burst

SUSQUICENTENNIAL MINI-CAMPAIGN

All-In Crowdfunding Burst

November – December 2014(projected)

AA&D SESQUICENTENNIAL

Mini (Marketing) Campaigns

September 13, 2014 – July 1, 2015

* * * *

WHY DO A CROWDFUNDING BURST?

Expand the crowdfunding pilot that took place in Fall 2013.

WHY DO A CROWDFUNDING BURST?

Take advantage of what we learned to catalyze engagement and giving for the

All-In campaign.

WHY DO A CROWDFUNDING BURST?

Showcase and fund some worthy campus projects.

What is the crowdfunding burst?

• 10 projects

• Simultaneous

• Criteria

• Good stories

• Broadly aligned with institutional priorities

• Illustrate breadth and depth of activity taking place at Cornell

• Launch by November 15 and conclude by December 15

WHAT MAKES A GOOD PROJECT?

Compelling story

FALL 2013 PILOT

WHAT MAKES A GOOD PROJECT?

Project focus

FALL 2013 PILOT

WHAT MAKES A GOOD PROJECT?

Sense of direct impact of giving

FALL 2013 PILOT

WHAT MAKES A GOOD PROJECT?

Appropriate scale

WHAT MAKES A GOOD PROJECT?

Engaged community of volunteers and potential supporters

FALL 2013 PILOT

WHAT MAKES A GOOD PROJECT?

Attractive stewardship opportunities

FALL 2013 PILOT

What projects are eligible for consideration?

• Approved by relevant C/U Development officer

• Must have Cornell staff sponsor

• Must have project team of sufficient size

• Project Lead

• Storyteller

• Advocates (5 e-mails x 20 contacts)

• Realistic goal ($500/advocate)

HOW DO I SUBMIT MY PROJECT FOR CONSIDERATION?

blogs.cornell.edu/crowdfunding/apply

Submissions must be received by September 9, 2014.

Submissions does not guarantee acceptance.

BIG CAVEAT

BECAUSE WE HAVE MOVED TO A NEW CROWDFUNDING PLATFORM THAT HAS NOT YET BEEN TESTED WITH A LIVE

DEPLOYMENT, WE WILL NOT BE CERTAIN THAT THE CROWDFUNDING BURST WILL BE TAKING PLACE UNTIL MID-

SEPTEMBER. IT IS POSSIBLE, ALTHOUGH UNLIKELY, THAT THE CROWDFUNDING BURST MAY BE DELAYED OR

CANCELLED.

QUESTIONS?

Andrew Gossen: andrew.gossen@cornell.eduKeith Hannon: keith.hannon@cornell.eduAshley Budd: ashley.budd@cornell.edu

Kim Barrett: kimberly.barrett@cornell.edu