all about the marketplace

Wednesday, April 4, 12

All about the Atlassian Marketplace

Jonathan NolenDir. of Developer Relations, Atlassian

Daniel FranzProduct Manager, Developer Ecosystem, Atlassian

AtlasCamp EU 2012

2Wednesday, April 4, 12

Best. AtlasCamp. Ever.

2010 2011 2012200920082007200620052004

Memory Lane

2010 2011 2012200920082007200620052004

Memory Lane

Plugins

2010 2011 2012200920082007200620052004

Memory Lane

Plugins

Confluence.Atlassian.Com

2010 2011 2012200920082007200620052004

Memory Lane

Plugins

ConfluencePluginRepository

2010 2011 2012200920082007200620052004

Memory Lane

Plugin Exchange

Plugins

2010 2011 2012200920082007200620052004

Memory Lane

Plugin ExchangeUniversal PluginManagerPlugins

2010 2011 2012200920082007200620052004

Memory Lane

More Commercial Plugins

2010 2011 2012200920082007200620052004

Memory Lane

More Commercial Plugins

Reach 45,000 of theworld’s best development teams

EASYWednesday, April 4, 12

1Less code for you

to write and maintain

Proven, end-to-endbusiness engine

In-product access toevery Atlassian customer

Let’s take alook

The easiest, best way to sell your add-on

What’s the business deal?

DEVELOPER75%

ATLASSIAN25%

• 75% straight to the developer

DEVELOPER75%

ATLASSIAN25%

• No payment processing fees

DEVELOPER75%

ATLASSIAN25%

• Atlassian handles sales taxes

DEVELOPER75%

ATLASSIAN25%

• Full integration in our system

DEVELOPER75%

ATLASSIAN25%

• Full integration in our system

• 25% to Atlassian to re-invest

All the things you don’t do!

LICENSING

SHOPPINGCART

LICENSING

PAYMENTGATEWAY

SHOPPINGCART

LICENSING

BILLING & INVOICING

PAYMENTGATEWAY

SHOPPINGCART

LICENSING

COLLECTTAXES

BILLING & INVOICING

PAYMENTGATEWAY

SHOPPINGCART

LICENSING

RENEWALSCOLLECTTAXES

BILLING & INVOICING

PAYMENTGATEWAY

SHOPPINGCART

LICENSING

How does it work?

1. Technical Requirements

2. Business Decisions

3. Marketing Capabilities

Technical Requirements1

}Wednesday, April 4, 12

Confluence 3.1 Dec 2009 27 months

JIRA 4.1 April 2010 23 months

Bamboo 2.6 June 2010 20 months

Fisheye / Crucible 2.4 October 2010 16 months

Compatibility

Full Details in theNext Talk

Business Decisions2

One Guiding Principle

• Licensing & Pricing• Legal• Experts• Discounts• Payment

Licensing & Pricing

Flexibility & Simplicity

Match User Tiers

Licensing & Pricing

Match License Types

Licensing & Pricing

You Pick the Prices

Example: Confluence Add-on

Users Base Confluence

YourAdd-on

Your Renewal

Your Academic

YourAcd. Renewal

Your Community

10 $10 $10 $10 $10 $10 $0

25 $800 $400 $200 $200 $100 $0

50 $1,600 $800 $400 $400 $200 $0

100 $2,200 $1,100 $550 $550 $275 $0

500 $4,000 $2,000 $1,000 $1,000 $500 $0

2,000 $8,000 $4,000 $2,000 $2,000 $1,000 $0

2,000+ $12,000 $6,000 $3,000 $3,000 $1,500 $0

YourAdd-on

Your Renewal

Your Academic

YourAcd. Renewal

Your Community

10 $10 $10 $10 $10 $10 $0

25 $800 $400 $200 $200 $100 $0

50 $1,600 $800 $400 $400 $200 $0

100 $2,200 $1,100 $550 $550 $275 $0

500 $4,000 $2,000 $1,000 $1,000 $500 $0

2,000 $8,000 $4,000 $2,000 $2,000 $1,000 $0

2,000+ $12,000 $6,000 $3,000 $3,000 $1,500 $0

YourAdd-on

Your Renewal

Your Academic

YourAcd. Renewal

Your Community

10 $10 $10 $10 $10 $10 $0

25 $800 $400 $200 $200 $100 $0

50 $1,600 $800 $400 $400 $200 $0

100 $2,200 $1,100 $550 $550 $275 $0

500 $4,000 $2,000 $1,000 $1,000 $500 $0

2,000 $8,000 $4,000 $2,000 $2,000 $1,000 $0

2,000+ $12,000 $6,000 $3,000 $3,000 $1,500 $0

YourAdd-on

Your Renewal

Your Academic

YourAcd. Renewal

Your Community

10 $10 $10 $10 $10 $10 $0

25 $800 $400 $200 $200 $100 $0

50 $1,600 $800 $400 $400 $200 $0

100 $2,200 $1,100 $550 $550 $275 $0

500 $4,000 $2,000 $1,000 $1,000 $500 $0

2,000 $8,000 $4,000 $2,000 $2,000 $1,000 $0

2,000+ $12,000 $6,000 $3,000 $3,000 $1,500 $0

YourAdd-on

Your Renewal

Your Academic

YourAcd. Renewal

Your Community

10 $10 $10 $10 $10 $10 $0

25 $800 $400 $200 $200 $100 $0

50 $1,600 $800 $400 $400 $200 $0

100 $2,200 $1,100 $550 $550 $275 $0

500 $4,000 $2,000 $1,000 $1,000 $500 $0

2,000 $8,000 $4,000 $2,000 $2,000 $1,000 $0

2,000+ $12,000 $6,000 $3,000 $3,000 $1,500 $0

YourAdd-on

Your Renewal

Your Academic

YourAcd. Renewal

Your Community

10 $10 $10 $10 $10 $10 $0

25 $800 $400 $200 $200 $100 $0

50 $1,600 $800 $400 $400 $200 $0

100 $2,200 $1,100 $550 $550 $275 $0

500 $4,000 $2,000 $1,000 $1,000 $500 $0

2,000 $8,000 $4,000 $2,000 $2,000 $1,000 $0

2,000+ $12,000 $6,000 $3,000 $3,000 $1,500 $0

YourAdd-on

Your Renewal

Your Academic

YourAcd. Renewal

Your Community

10 $10 $10 $10 $10 $10 $0

25 $800 $400 $200 $200 $100 $0

50 $1,600 $800 $400 $400 $200 $0

100 $2,200 $1,100 $550 $550 $275 $0

500 $4,000 $2,000 $1,000 $1,000 $500 $0

2,000 $8,000 $4,000 $2,000 $2,000 $1,000 $0

2,000+ $12,000 $6,000 $3,000 $3,000 $1,500 $0

• You set commercial price

• 30-day evaluations always free

• Yearly renewals always 50%

• Academic licenses always 50%

• Community licenses always free

• Upgrades calculated automatically

• Never less than $10

Licensing & Pricing

• Users use the our shopping cart

• We send evaluation reminders

• We send quotes and invoices

• We send renewal reminders

Licensing & Pricing

Paid InvoiceABN: 53 102 443 916

Paid Invoice SummaryPaid Invoice Number: AT-420278

Date Issued: 11 Mar 2012Bill To:

Jonathan Nolenjonathan@jnolen.com8058952794Jonathan Nolen

2125 Bryant Street #118

San Francisco CA 94110United States of America

Ship To:

Jonathan Nolenjonathan@jnolen.com8058952794Jonathan Nolen

2125 Bryant Street #118

San Francisco CA 94110United States of America

Total Paid: USD $10.00Date Paid: 11 Mar 2012

OFFICIAL RECEIPT

Invoice Total: $10.00Payment Received: -$10.00Amount Now Due: $0.00

Credit Card Number: ************1969Cardholder's Name: Jonathan D. Nolen

Thank you for your payment!

Refunds and Exchanges: You can request a refund or an exchange up to 30 days after the date of purchase on this invoice.After the 30-day period, refunds or exchanges will not be available. Please note that Starter licenses are not eligible for arefund or an exchange.

Atlassian Pty Ltd, 173-185 Sussex St, Sydney NSW 2000, AustraliaEmail:Tel:Fax:

billing@atlassian.com(+1) 415 701-1110(+1) 415 449-6222

Qty Product Unit Price Adjustment Total1 JIRA 10 Users: Starter License - Support Period: 11 Mar 2012 - 11 Mar 2013 $10.00 USD $10.00 USD

Total Amount Paid (USD) $10.00ProductSupport Period Support Entitlement NumberJIRA 10 Users: Starter License 11 Mar 2012 - 11 Mar 2013 SEN-2227035

?Wednesday, April 4, 12

Atlassian’sStandardTerms

Experts

Opt-in20% Incentive

Discount

No additional discounts(yet)

Payment

$Wednesday, April 4, 12

Payment

Monthly payment $Wednesday, April 4, 12

Payment

Monthly paymentNear realtime info $

Marketing Capabilities3

Selling add-ons

Add-on Developers Atlassian customers45k+ Development Teams

Selling add-ons

• Marketing and Sales

• Add-on licensing

• Payment processing

• Customer retention

Add-on Developers Atlassian customers45k+ Development Teams

• Tested and working

• Installable in the product via UPM

• Include the branding assets

• Pricing and payment information

• You must offer Support

Add-on approval

• Add creative assets to your add-on profile by May 1st• Win free trip and accommodation for Atlassian Summit

Add-on profile contest

• Add creative assets to your add-on profile by May 1st• Win free trip and accommodation for Atlassian Summit

Add-on profile contest

Banner

Lorem ipsum dolor sit amet consectetuer.

My add-on is so awesome and it does so

many things I can’t even begin to tell you

how awesome it is. Try it out for yourself

and be amazed by it’s awesomeness.

Do it. Do it.

Banner

Your single source of truthfor managing team leave,tracking projects, and planning events.

• Upload logo and banner• Add 5-10 screenshots• Describe benefits, not only features• Assign the right 3 labels• Frequently update latest changes• Share your add-on profile with the world• Assess your End User License Agreement terms

Marketing your add-on

• Upload logo and banner• Add 5-10 screenshots• Describe benefits, not only features• Assign the right 3 labels• Frequently update latest changes• Share your add-on profile with the world• Assess your End User License Agreement terms

Marketing your add-on

• Add a Google Analytics tracking code to your add-on profile

• Use campaign codes as parameters on every URL

• Regularly check for visitors and their behavior

Google Analytics

• Add a Google Analytics tracking code to your add-on profile

• Use campaign codes as parameters on every URL

• Regularly check for visitors and their behavior

Google Analytics

Use Available on the Atlassian Marketplace badges

Badges

Use Available on the Atlassian Marketplace badges

Badges

• Reminder before trial expiry

• After quote was created• Receipt after payment• Contact details

confirmation• Up to 5 emails before

maintenance expiry

Trial conversion and renewals

• Reminder before trial expiry

• After quote was created• Receipt after payment• Contact details

confirmation• Up to 5 emails before

maintenance expiry

Trial conversion and renewals

• Customer and license data• Sales and downloads data• csv reports almost realtime• Financial report end of

month• Later: developer dashboard

Customer and Sales data

• Customer and license data• Sales and downloads data• csv reports almost realtime• Financial report end of

month• Later: developer dashboard

Customer and Sales data

• Technical Requirements

• Business Decisions

• Marketing Capabilities

Sign me up!

Sign-up

• Set up a Vendor Account

• Tell us about your Add-on

• Set your pricing

• Give us your bank details

• Submit for Approval

One More Thing

DEVELOPER75%

ATLASSIAN25%

Remember This?

DEVELOPER85%

ATLASSIAN15%

Early Bird Pricing

Launch your add-on onMarketplace by May 30th,and get 85/15 revenue splituntil the end of the year!

Conclusion

Why are we doing this?

Strong Developers

Strong Atlassian=Wednesday, April 4, 12

New Businesses Thrive

The Choice is Yours

• 100% Opt-in• Non-Atlassian Commercial Add-on• Free Add-ons Always Welcome

The easiest, best way to sell your add-on

Save Time & Effort

Reach 45,000 Dev Teams

Rev Your Business Engine

Build. Something. Amazing.

http://atlss.in/z6X2EW

Objectives of the Marketplace

1. Help Add-on Vendors become more successful

2. Bring new Developers and new Commercial Add-ons into

the Ecosystem

3. Help more users benefit from Add-ons

4. Grow the Ecosystem by allowing Atlassian to re-invest

5. Our products + your plugins become irreplaceable

all about the marketplace

atlassian customer9wednesday

plugin exchange atlassian

memory lane conuence

business deal

business decisions3

business decisions23wednesday

memory laneplugins

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