alive & well: mantras from the field

Peter Gowpgow@bcdschool.org

Alive & Well: Mantras from the Field

The core strength of the school must be a dynamic and well-

executed academic program that explicitly reflects the mission

Developing a smart, skilled governing body is

the most important thing a school must do

You can’t be

all things to

all people, but

know who you

are, and for

whom

Strategic vision and

branding are

complementary and

go hand in hand;

the strength of one

underscores the

power of the other

Enrollment management is personal;

go “high touch,” get families on your

campus, connect with your community

Treat adults

—especially

your faculty

—like

grownups

Strengthen advancement

functions. Admission,

development, and

communications are

more important than

ever

Teachers are your

front-line

marketing force;

help them to do

their very best—

as if their jobs

depended on it!

The last thing families want to give

up is the education of their children

at your school; help them stay

Use your national resources; a strong, far-flung alumni/ae

base can be a powerful asset even to a “local” school

Marketing is not a

dirty word, and

advancing your

school’s name and

reputation is the only

way to expand your

base of potential

customers

Take care of

your campus;

“Green” is not

just a color or

a fad

It may not be in

The Plan, but

when an

extraordinary

opportunity

knocks, don’t

ignore it

Maximize

the revenue

stream

from new

sources

Don’t be afraid to collaborate;

we’re all in this together

See the NAIS Sustainable Schools for the 21st Century website

for more resources:

http://www.nais.org/sustainable/index.cfm?ItemNumber=147756

The End!