alistair bathgate: how to shine online (and why pr is a necessary evil)
Post on 05-Dec-2014
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This presentation is copywrite of Alistair Bathgate 2013
TRANSCRIPT
Alastair Bathgate
Public Relations
NECESSARY EVIL
Traditional Media
“New” media
Ethics in writing
• Nobody is squeaky clean• Build a brand, not just a voice• Be honest about your objectives• Do you stand by everything you’ve said?• Someone will take your opinion as fact
Integrity
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