alan whitford

Alan WhitfordAbtech PartnershipE-Strategy Practice

+44 7971 864620alan@abtechpartnership.com

The Future of

Technology in Recruitment

Abtech Partnership - E-Strategy Practice

Why me?

Over 20 years experience in the start-up and expansion of high technology businesses in EuropeAbtech provides strategic and practical insights to the automation and web-enablement of Human Resource and Recruitment Process activities throughout Europe. Founder of Classified Solutions Holdings B.V. - developer of Web 2.0 solutions for recruitment processesFounder of E-Strategy Practice with Keith RobinsonClients include Times 500 companies and software and services vendors in the Human Resources and e-commerce arenas.Founding board member of HR-XML Consortium European ChapterFounding member of ORMC (UK on-line recruitment marketing council)Published in a number of on-line and off-line media covering technical and strategic HR and Recruitment issues Author: Personnel Today - Guide to Online Recruitment

Abtech Partnership - E-Strategy Practice

Digital Universe

What is happening in Global digital advertising?$27.5 Billion internet ad spend in 2008

Uplift of 29% over 2007Ads on social networks

$920 million 2007$2.6 billion (projected) 2008

Abtech Partnership - E-Strategy Practice

Major Media Companies

Media companies build streaming content HubsBut have excess ad inventory

Newscorp - Hulu.comCBS Audience NetworkNBC UniversalMicrosoft and Viacom

Why wouldn’t this suit recruitment marketing?

Abtech Partnership - E-Strategy Practice

CVs File CVs

Requisitions

Review &Categorise

ReviewRetrieve

CVs

Review &Match

Photocopy &Distribute

ManagerReview

SelectCandidates

Internal CVs

“Normal” Recruitment Process

Abtech Partnership - E-Strategy Practice

Recruitment Sales

Abtech Partnership - E-Strategy Practice

Evolution Of Candidate Sourcing

Applicant Tracking Systems

Newspapers, Staffing Agencies

CV Search

Job Boards Job Boards Job Boards

19961996

20002000

20052005

Web Based ATS

• Search• Targeting• Online Referral &

Social Networking

2006+2006+

Online Recruiting 2.0• Better user experience• Quality over quantity

Abtech Partnership - E-Strategy Practice

Evolution or Revolution?

Technology EvolutionRecruitment EvolutionWhat will change?

CommunicationsSales and marketingSelection PracticesTechnology as an enabler or as a driver?

Abtech Partnership - E-Strategy Practice

Mankind

Abtech Partnership - E-Strategy Practice

Connecting The Globe

Abtech Partnership - E-Strategy Practice

Transportation

Abtech Partnership - E-Strategy Practice

Recording Information

Abtech Partnership - E-Strategy Practice

Communications

Abtech Partnership - E-Strategy Practice

Publishing/Broadcasting

Web 2.0 &

Career Site 2.0

Abtech Partnership - E-Strategy Practice

Web 2.0 Used for Career Site 2.0

Web 2.0 functionality provides the opportunity to engage today’s highly sought after candidates & gain competitive advantage through the acquisition of quality talent.Corporate career site becomes a true portal for candidates.This next generation candidate experience provides better interactivity, personalisation, & usability.

“Technology tools and software are an important consideration in choosing a place to work.”— Ipsos-Reid Survey

Abtech Partnership - E-Strategy Practice

Best Practices

Advanced Usability- Progress Bars- Rollovers (reduce navigational clicks)- Page Level/Field Level Help to improve data qualityStreamlined Data Entry- Auto population of fields- Auto suggestion for list type fieldsBetter Candidate Control- Dynamic status information- Candidate driven Job Agents- Candidate feedback visibility- Save as Draft/Withdrawal functionality- Application review prior to submission- Interview self selection online

Abtech Partnership - E-Strategy Practice

Matching, Not Searching

Artificial IntelligenceMatching and assessment tools

All on-lineFrom initial sifting to final selectionMore than ‘killer questions’

Candidate Self SelectionJobs where I want themCandidates where I need them

Abtech Partnership - E-Strategy Practice

Abtech Partnership - E-Strategy Practice

about kangarooster | terms and conditions | privacy statement | security statement kangarooster © 2006. all rights reserved

Compare jobs

Looking for:

Description:

Company:

Required:

Offered:

Education:

Back

Jobname, Company name

(€/month)

Job name

Part-time: # of hours

Salary

Jobtype

City

Per: 15 June 2006

Job description

Company description

Company size Company industry

Requirements

Offered

Education

http://www.kangarooster.nl/CandidateCompareJobs

Jobname, Company name

(€/month)

Job name

Part-time: # of hours

Salary

Jobtype

City

Per: 15 June 2006

Job description

Company description

Company size Company industry

Requirements

Offered

Education

Jobname, Company name

(€/month)

Job name

Part-time: # of hours

Salary

Jobtype

City

Per: 15 June 2006

Job description

Company description

Company size Company industry

Requirements

Offered

Education

Abtech Partnership - E-Strategy Practice

Integration of web and voice interviews

Abtech Partnership - E-Strategy Practice

Search Reaches More Touch Points

Abtech Partnership - E-Strategy Practice

Networking

Networks are The New BlackEverybody is trying to link up with somebody?Or everybody?

Abtech Partnership - E-Strategy Practice

Social Networks

FacebookMySpaceBeBoYahooGroupsYouTubeClubpenquinCraigslistXing (formerly BC Open)Hyves

Abtech Partnership - E-Strategy Practice

Business Networks

LinkedInEcademySpokeRyzeVaultNaymz

Abtech Partnership - E-Strategy Practice

Contacts and Referrals

Contacts/Address book based NetworksPlaxo PulseZiggs

Referral NetworksZubkaFaceContactJobtonicViadeo

Abtech Partnership - E-Strategy Practice

Search/Background Information

SpockZoomInfoGoogleYahooMSN

Abtech Partnership - E-Strategy Practice

Communities and Technology

Other technology sites/communitiesSecondLifeKaneva Ning

General social communication applicationsTwitterPibbJaikuPownce

Abtech Partnership - E-Strategy Practice

Communications

Total Internet penetrationBroadband everywhere

Wireless on trainsAt your seat on planesIn the carOn the street

G3 - always on mobile devicesSoftware driven radio band selectionsSatellites in your pocket

Abtech Partnership - E-Strategy Practice

New Uses

Increased use of broadband means employers can increase the sophistication of careers sites

Employee video profilesVirtual office toursOnline presentationsOnline aptitude tests

Abtech Partnership - E-Strategy Practice

Power In The Candidate’s Hands

Abtech Partnership - E-Strategy Practice

Mobile Recruitment

Zappy Mobile's technology enables job seekers to attach and upload a CV whilst registering online from their mobile handset. Organisations including Google, eBay, Yahoo and MSN have also seen the vast potential of this new medium, launching their own mobile internet offerings which are expected to see user activity increase by over 40% over the next 12 months.

Abtech Partnership - E-Strategy Practice

Blogging meets social networking

Abtech Partnership - E-Strategy Practice

Individualise Your Presence

Abtech Partnership - E-Strategy Practice

YouTube

Massive platform for direct video uploadsCompanyCandidate

Viral campaignsWho uploads the video?Comments and referralsGlobal reach

Grab videos and upload to other sitesBlogsCareer sitesSocial networks

Abtech Partnership - E-Strategy Practice

Web and Video - Employer

Abtech Partnership - E-Strategy Practice

Innovative Company Approach

Abtech Partnership - E-Strategy Practice

The Secret is out…..

Abtech Partnership - E-Strategy Practice

Web and Video - Candidate

Abtech Partnership - E-Strategy Practice

Web and Video - Candidate

Abtech Partnership - E-Strategy Practice

Web and Video - Candidate

Abtech Partnership - E-Strategy Practice

An example

Is this what we all think it will be like?

Abtech Partnership - E-Strategy Practice

Or, do we revert to ‘old technology’?

Abtech Partnership - E-Strategy Practice

As Long As It Changes From This…

Abtech Partnership - E-Strategy Practice

Any Questions?Any Questions?